If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.


Videogame Ad Leader to Place Ads within Free-to-Play Online Racing Game

SAN FRANCISCO - June 26, 2007 - Leading independent in-game advertising provider Double Fusion has partnered with publisher Gala-Net, Inc., a subsidiary of global online community company Gala, Inc., to place advertising within Upshift StrikeRacer, a new online multiplayer car combat and racing game produced by John Young, formerly a business development executive at Massive, Inc. Upshift StrikeRacer launches this August on Gala-Net's game portal www.gpotato.com.

The partnership between Double Fusion and Gala-Net marks yet another step the videogame ad company is taking to help the online game industry enable new business models, delivering high-quality 3D gaming experiences to consumers for free, through the support of contextual advertising.

"Gala-Net is bringing online entertainment and communities to the next level by giving gamers the most thrilling, highest quality services for free," said John Young, Gala-Net vice president and producer of Upshift StrikeRacer. "As someone who knows the in-game advertising market intimately, I am confident that Double Fusion shares these goals, and has the experience and the sales team to help us make that happen."

Upshift StrikeRacer is the first free-to-play online game to combine modern vehicles with a full arsenal of weaponry and a robust community for gamers looking both for a social network and for head-to-head destructive racing battles on a multiplayer scale. The game provides players with 20 different maps and the opportunity to compete with up to seven other StrikeRacers at a time through multiple modes of play including Team versus Team, straight timed racing and the no-holds barred StrikeRacing mode, pitting both their driving skills and their arsenals against each other. Extensive player community tools include the ability for StrikeRacers to create their own Club web pages onto which they can upload photos and music, share their blogs and network with other StrikeRacers around the world to develop real-world friendships.

Upshift StrikeRacer is an ideal fit within the Double Fusion network, which is steadily developing a stable of the highest-quality games ranging from the best free-to-play online titles to top retail titles as well as leading social networking destinations. As a racing and combat game, Upshift StrikeRacer provides a natural environment for a wide-range of advertising opportunities that are appropriate to the environment, allowing Double Fusion to offer marketers videogame ad forms spanning from dynamic 2D placements and 3D objects to sponsored game events and tournaments that leverage brands while driving incremental game distribution and play.

"Double Fusion is always looking to increase our network with games within which advertising is not only a natural fit, but where it enhances gameplay-Upshift StrikeRacer is the perfect example, as gamers expect to see these environments, ads included, authentically replicated within the gaming landscape," said Jonathan Epstein, president and CEO of Double Fusion. "We consider it an enormous compliment that John Young, who knows the in-game advertising business from the inside out based on his tenure at Massive, has chosen to work with Double Fusion."

The addition of Upshift StrikeRacer to the Double Fusion network underscores the company's commitment to offering their advertiser and agency partners a wide array of videogame advertising opportunities, to maximizing revenues for its publisher and developer partners and to building a portfolio of top titles among retail PC and console games, massively multiplayer online games, casual downloadable games and advanced online games.

About Gala-Net

Founded in 2004, Gala-Net, Inc. is a subsidiary of global online community company Gala, Inc. Together with its European subsidiary, Gala Networks Europe, Gala-Net is a leader in the burgeoning free-to-play online games market. Headquartered in San Jose, Calif., Gala-Net's diverse service portfolio includes Flyff, Space Cowboy Online, Corum Online and Rappelz. In August 2007 the company will launch the high octane car racing and combat game Upshift StrikeRacer. Through the community portal GPotato ( www.gpotato.com), gamers can access all of Gala-Net's services and micro-currency, which players can use to buy in-game currency and virtual items for any of its games.

About Double Fusion

Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in game advertising and marketing programs, from dynamic 3D interactive objects, video, interactive ads, 2D signage and more, all the way up to fully immersive storyline integrations. Double Fusion's sales force and integration teams work directly with advertisers, developers, and content owners to ensure seamless execution of advertising and marketing campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion is privately held and headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, London, and Shanghai. More information on Double Fusion is available at www.doublefusion.com.

Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.

Double Fusion is a registered mark of Double Fusion, Inc.

All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only

Press contact for Double Fusion:

Sibel Sunar/Brian Rubin

fortyseven communications

(323) 658-1200

sibel@fortyseven.com / brian@fortyseven.com

Press contact for Gala-Net, Inc.:

Jason Wonacott

Wonacott Communications, LLC

(310) 821-2343


GamesIndustry International avatar

GamesIndustry International


GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.