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Double Fusion Signs Multi-Year Deal With Independent Game Developer Trilogy Studios For Integrated In-Game Advertising

Double Fusion, Trilogy Set a Benchmark for Next-Generation In-Game Advertising with Upcoming Project

SAN FRANCISCO - April 26, 2006 - Leading in-game advertising technology and service provider Double Fusion has signed a multi-year deal with independent game developer Trilogy Studios for advertising and product placement within the studio's highly-anticipated first title. The partnership aims to create a game franchise that will become an industry showcase for dynamically served advertising that is integrated into a game's storyline by taking advantage of the capabilities of the Double Fusion software and services.

The Double Fusion technology platform includes creative update and tracking capabilities that will allow Trilogy to develop a set of both integrated and environmental advertising placements, which go well beyond the current paradigms of billboards and other static images. The company's advanced content updating technology gives the developer more flexibility, which translates to more creative options and ad revenue potential.

"We believe that Double Fusion's technology is the most innovative in-game advertising platform on the market and will allow us to most effectively and creatively integrate branded advertising placements into our title," said Michael Pole, CEO of Trilogy Studios. "As a partner, Double Fusion understands our needs and we are excited about the opportunity to integrate dynamic ad content into the game's storyline."

Trilogy Studios is a self-funded developer led by industry veterans Michael Pole (formerly of Vivendi Universal Games), Rick Giolito (formerly of Electronic Arts) and Mark Skaggs (also most recently of Electronic Arts). The company has cultivated a creative team environment to develop the finest new intellectual properties for next-generation consoles and the PC. The three co-founders of Trilogy have collectively been responsible for several of the industry's most successful franchises including Medal of Honor, Knockout Kings, The Lord of the Rings: Battle for Middle Earth and The Chronicles of Riddick.

"We actively sought out Trilogy as a partner," said Elie Wurtman, chairman and CEO of Double Fusion. "They have the team, experience and track record of success that we value in our partners, and we believe their debut title will be successful and innovative. Trilogy's decision to work with Double Fusion further demonstrates their commitment to enhancing the end-user experience and we are excited to prove our full potential as we get involved in the early stages of the game's development."

Double Fusion has developed a world-class system for promoting brands and products through games. The company's offerings allow publishers to increase their per-title revenues through integrated and dynamic ad placement opportunities. As a technology innovator, Double Fusion was the first to incorporate branded 3D objects as well as streaming video into a game. Developers and publishers interested in learning more about Double Fusion should contact Douglas Booms(

About Double Fusion
Founded in 2004, Double Fusion has developed technology and services to integrate brands and products within connected PC and video games. The company works directly with advertisers, developers, and content owners to ensure that advertising and marketing campaigns are seamlessly incorporated into each individual project. Going beyond traditional advertising mediums, Double Fusion creates immersive experiences that deliver music, video, 3D objects and fully integrated product placement. Double Fusion is privately held and headquartered in San Francisco,

About Trilogy
Privately-held Trilogy Studios was formed in 2005 by game industry veterans Rick Giolito, Michael Pole and Mark Skaggs. Based in Santa Monica, CA, Trilogy Studios develops interactive entertainment software for next generation game platforms and the PC. For more information on Trilogy Studios and its exceptional team of game developers, visit


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