Game advertising provider Double Fusion has entered into a partnership with Wazap! to sell and place advertising on the company's US videogame search engine.
Wazap! recently entered the US market, having previously established sites in Germany, Japan, and China. The current worldwide audience for Wazap! sites is in excess of 16 million per month, according to the company.
âThe advertising community is investing in the gaming audience, and their best campaigns to gamers have included in-game advertising, around-game advertising, and targeted game community advertising — weâre now poised to deliver these integrated campaigns in a single buy to a huge gaming audience,â said Jonathan Epstein, president and CEO of Double Fusion.
âWazap!âs audience of enthusiast gamers exactly matches the profile of the in-game audience, and Wazap!âs targeting abilities allows us to target genres and even specific games in a way that perfectly blends with the in-game advertising program,â he said.
With the partnership, Double Fusion's advertising reach now extends to in-game ads, around-game ads, and targeted gaming search results.