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Double Fusion partners with Gala-Net and NHN for in-game ads

Double Fusion has struck a deal to supply advertising, sponsorship opportunities and in-game item sales with NHN USA and Gala-Net.

Double Fusion has struck a deal to supply advertising, sponsorship opportunities and in-game item sales with NHN USA and Gala-Net.

Both companies specialise in free-to-play online titles, with the deal covering Gala-Net's Upshift StrikeRacer and NHN's Gunbound, Gunz, Rounders Poker and Soldier Front.

"Gala-Net is bringing online entertainment and opportunities to the next level by giving gamers the most thrilling, highest quality services for free," said John Young, VP of Gala-Net.

"As someone who knows the in-game advertising market intimately, I am confident that Double Fusion shares these goals, and has the experience and the sales team to help us make that happen."

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.