Creating a first for in-game advertising technology providers, Double Fusion has announced the introduction of full support for Flash video and synchronised audio to its software toolkit.
Double Fusion's Flash support enables advertisers to use the same video format that they already produce for the Web, and create standalone Flash audio adverts without a visual component.
Elie Wurtman, Double Fusion chairman and CEO, commented: "Double Fusion's technology leadership enables the creative potential of the in-game medium, which in turn increases the revenue opportunities for each and every game publisher and developer. Our advertising customers and their agencies asked for support for their preferred video format, and alone of the companies in the field we were able to deliver."
According to Double Fusion, who were first to introduce branded 3D objects and video-streaming ads within games, video advertising yields, on average, two to three times the ad rates of static graphic ad formats.
The company's growing line-up of publishing partners, which includes Midway and THQ amongst others, can now utilise the newly enhanced in-game advertising offering, which is part of the standard suite of tools provided at no cost to all qualified developers and publishers of games and 3D environments.