Don't Faint... ''Dancing with the Stars'' Ships for Wii and PS2

MINNEAPOLIS, Oct 31, 2007 -- Activision, Inc. (Nasdaq:ATVI), in conjunction with Disney-ABC Television Group's ABC Entertainment and BBC Worldwide, announced today that "Dancing with the Stars" for Wii TM and PlayStation ® 2 computer entertainment system is available in retail stores nationwide. A limited edition party-bundle containing a "Dancing with the Stars" dance pad along with the PlayStation ® 2 game will release on November 13th.

Join some of the most popular cast members from past seasons, including nine stars such as Joey Lawrence and Laila Ali and nine professional dancers as you compete to impress the judges. Dance to thirty-six licensed songs from the show, including "She's a Lady", "These Boots are for Walking", "The Final Countdown", "I Like The Way You Move", "Put Your Records On", and "Independent Woman Part 1"and strut your best dance moves to all ten different dance styles from the show. The game features single-player, head-to-head and duet modes. On the Wii, players use the Wii Remote TM and the Nunchuk TM to physically mimic elegant dance moves while at the same time allowing the player to add his or her own personal flair! The PlayStation ® 2 version is compatible with the licensed PlayStation ® 2 system dance mats available on the market.

"The Dancing with the Stars video game is an interactive embodiment of the hit show's fun and excitement," said David Oxford, General Manager, Activision, Inc. "It's a perfect way for people to enjoy the style, grace, and popular appeal of the show in a social or party setting with their family and friends."

"Expanding the success of our top-rated Dancing with the Stars franchise to the world of gaming has always been a part of our long term business strategy," said Bruce Gersh, Senior Vice President, Business Development, ABC Entertainment & ABC Studios. "Working together with Activision and the BBC, we've created an incredible game that our fans can embrace."

The "Dancing with the Stars" video game, which is published by Activision Minneapolis, is currently available for the Wii for $49.99 and PlayStation ® 2 for $39.99. Both versions have a rating of "E 10+" for Ages 10 and up by the ESRB. The limited-edition "Dancing with the Stars" dance pad bundled with the PlayStation ® 2 game will ship to retail stores on November 13th, 2007 for $49.99.

About Activision

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006. Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

About Dancing with the Stars

Hosted by Tom Bergeron ("America's Funniest Home Videos") and Samantha Harris ("E! Entertainment"), who has just returned from maternity leave, "Dancing with the Stars" airs Mondays at 8:00 p.m., ET and Tuesdays at 9:00 p.m., ET on ABC. "Dancing with the Stars" is the U.S. version of the BBC smash hit series, "Strictly Come Dancing." This version is produced in America by BBC Worldwide Productions. Conrad Green serves as executive producer and Rob Wade and Matilda Zoltowski are co-executive producers. Alex Rudzinski directs.

The statements made in this press release that are not historical facts are "forward-looking statements". These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

"PlayStation", "PLAYSTATION", and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

Wii and the Wii logo are trademarks of Nintendo. ® 2006 Nintendo.

SOURCE: Activision, Inc.

for Activision, Inc.

Jay Fitzloff, 415-673-2997

jay@sandboxstrat.com