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DME advocates digital content development skills for schools.

(Manila, Philippines) - Digital Media Exchange (dme) - a regional distributor of digital content - has undertaken an initiative to advocate and generate support for teaching digital content development skills in Philippine schools.

dme is the parent company of, which publishes online interactive digital entertainment for the Philippine market.

"Interactive digital entertainment - such as PC, console, and online games - is a $27 billion dollar industry worldwide and is next only to movies and music in commercial viability and success. Fortunately, it is one of the areas the Philippines can compete in with our abundant supply of talented IT graduates and world-class animators. Our objective with this campaign is to raise awareness about the business potential and career opportunities in the industry and to create synergy between stakeholders to attain long-term sustainability," said Jojo Anonuevo, dme senior vice president for channels and distribution.

dme executives regularly conduct lectures and seminars in educational institutions. "Some schools already offer game development as a course," said Anonuevo. "Mapua and Informatics are good examples. But in most cases, we have to explain what digital content development involves. Creating digital content requires a combination of disciplines including geometric modeling, physics, psychology, artificial intelligence, and art. This multiplicity of skills opens up vast and varied career opportunities for graduates," Anonuevo said.

These opportunities are available to art directors, concept artists, 2D artist/interface designers, 3D modelers, character modelers, texture artists, animators/motion capture artists and technicians, and "storyboarders."

dme also conducts demonstrations of two online games distributed by in the Philippines - MU Online and Gunbound - which are played by over a million Filipinos every month. "Our games promote strategic thinking and creativity, as well as foster team play and social networking," said Scott Countryman, dme chief executive. "This is why they attract both male and female gamers, young and old. These are skills and abilities that players learn and develop and then leverage in their personal lives."

As a game publisher, also opens up exciting and fun careers for product managers, game masters, game support specialists, area representatives, and network administrators and IT professionals, according to Countryman. "We are always on the lookout for people who share our passion to provide the best gaming experience for our subscribers, and offer them a rewarding career with us," Countryman said.

This month, dme will conduct seminars in UP Manila, De La Salle University, Adamson University, Don Bosco Makati, and key STI branches.

In August, it will conduct seminars in Ateneo de Manila University, Philippine Christian University, San Beda College, University of Sto. Tomas, and Lyceum College of the Philippines.


JC John SESE Cuneta

Analyst & Research


Digital Media Exchange, Inc. /

10th Floor Net One Center,

26th Street corner 3rd Avenue,

Bonifacio Global City, Taguig,

Metro Manila 1634 Philippines

Tel : (+63) (2) 814 7000

Fax : (+63) (2) 814 7099

Web :

Email :

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