FOR IMMEDIATE RELEASE
MP3 of “Speed Rail” Available for Free Download at http://www.itunes.com/tiesto
London – 27 th October 2010 – In an exciting first for the music and videogame industries, Activision Publishing, Inc.’s (NASDAQ: ATVI) DJ Hero 2 and superstar DJ and Producer Tiësto have joined forces to deliver the first ever music video comprised entirely of videogame footage. Having delivered two exclusive mixes to the best soundtrack in entertainment, Tiësto’s globally recognisable in-game likeness from the critically acclaimed DJ Hero 2 is the feature attraction in the brand new “Speed Rail” music video viewable online at http://www.facebook.com/tiesto .
"I'm having a lot of fun playing myself in DJ Hero 2!” says Tiësto “I originally wrote "Speed Rail" for the video game and then started playing the track at my shows. The music video idea came together after I asked Activision to cut together some footage of my character in the game to play on the large video screens I use on tour. The fan reaction has been amazing, so I decided to go a step further and make it the official "Speed Rail" music video. It looks really cool!”
“Tiësto has been a great partner on DJ Hero 2 , appearing in-game, creating exclusive mixes for the soundtrack and acting as a brand ambassador,” said Tim Riley, Vice President of Music Affairs, Activision. “Creating the world’s first ever music video with videogame footage further proves the groundbreaking ways that we’re collaborating with the biggest artists in the world.”
Hailed in reviews as “brilliant stuff” and “a joy” DJ Hero 2 is the ultimate mixer of music and friends delivering the definitive way for players to come together and party with a host of new multiplayer modes – including DJ Battles that pit DJ against DJ in mixes produced specifically for battle gameplay – and inviting vocalists into the spotlight with integrated on-screen singing and rapping of lyrics and rhymes while bringing the party to life with jump-in/jump-out Party Play gameplay. Featuring the biggest dance, pop and hip-hop hits by the hottest artists everyone knows and loves remixed by world-class DJ’s in an all-new way, the game’s soundtrack delivers 83 unique creations only available in DJ Hero 2 . Further immersing players into the music, the game offers a heightened level of creative input and allows everyone to add their own touch, directly impacting the beats they’re spinning with freestyle scratching, cross-fading and sampling. The game also features an all-new career-based Empire Mode where players start out as an up-and-coming DJ on the road to becoming the head of a major entertainment empire, all of which is founded solely on their success as a DJ.
Available now, DJ Hero 2 invites a wave of new digital disc jockeys to the turntables as the game is available in a Party Bundle which will include a copy of the game, two turntable controllers and a microphone, offering the ultimate “party-in-a-box.” Gamers who experienced DJ Hero, the #1 new videogame intellectual property of 2009, can pick up DJ Hero 2 as a Turntable Bundle featuring one turntable controller and a copy of the game or as standalone software. The game was developed by FreeStyleGames for the Xbox 360 ® video game and entertainment system from Microsoft, the PLAYSTATION ®3 and the Wii™ system from Nintendo. The game is rated 12+ by PEGI. For more information about DJ Hero 2 , please visit www.djhero.com, www.facebook.com/djhero and www.twitter.com/djhero.
Tiësto is the world's largest DJ, whose musical achievements are unsurpassed. Currently on his Kaleidoscope World Tour, which is the biggest DJ-only tour in history, Tiësto is playing a 14 month long schedule with over 150 dates across 6 continents to an unprecedented 1,000,000+ people.
Inspired by the likes of Pink Floyd, his arena sized shows feature music which he writes and produces, including current hits with Nelly Furtado, Jónsi from Sigur Rós, Tegan & Sara, Three 6 Mafia and Calvin Harris. Also a renowned remixer, Tiësto's touch has been demanded by the likes of Muse, Britney Spears, Justin Timberlake and Goldfrapp. He has been nominated for a Grammy, performed at the opening ceremony of the Athens Olympics with music he composed especially for the occasion, wowed the rock festival crowds at Coachella and Bonnaroo and currently has songs charting across the globe. He is, in short, the biggest DJ the world has ever seen.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms, declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware (including peripherals) and related software, industry competition including from used games and other forms of entertainment, litigation risks and associated costs, rapid changes in technology, industry standards, business models including online and used games, and consumer preferences, including interest in specific genres such as music, first-person action and massively multiplayer online games, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality “hit” titles, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates and tax rates, and the identification of suitable future acquisition opportunities and potential challenges associated with geographic expansion, and the other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
DJ Hero and Activision are registered trademarks of Activision Publishing, Inc.
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