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Disney Fairies: Tinker Bell and the Lost Treasure

Ties in with the Blu-ray and DVD release.

BURBANK, Calif. – (June 2, 2009) – Disney Interactive Studios today announced Disney Fairies: Tinker Bell and the Lost Treasure for Nintendo DS™. The game will launch in North America the same day as the all-new Blu-ray and DVD release from Walt Disney Studios Home Entertainment and connects with the Disney Fairies Pixie Hollow ( virtual world from Disney Online in new ways. Disney Fairies: Tinker Bell and the Lost Treasure follows last year’s successful debut of the Disney Fairies franchise on Nintendo DS.

"Tinker Bell and the Lost Treasure allows fans to once again play as one of the most enduring characters in Disney history, in the beautiful world of Pixie Hollow,” said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios. “Fans can play through memorable scenes from the film, let their imaginations run wild when creating and customizing their very own Fairies and experience new levels of integration with the Pixie Hollow virtual world."

Disney Fairies: Tinker Bell and the Lost Treasure expands on the forthcoming movie in which the Disney Fairies prepare for the Autumn Revelry, where Tinker Bell has been selected to create the prestigious Fall Scepter that can rejuvenate the Pixie Dust tree. When good friend Terence offers to help, Tinker Bell’s stubbornness and temper get the best of her, causing her to shatter her creation - the scepter’s fragile moonstone and her friendship with Terence. To make things right, Tinker Bell must now embark on a perilous quest to north of Never Land and find the Mirror of Incanta, which will grant her one wish.

In the game, players have a choice of roles. They can create and customize up to five of their very own Fairies, and help prepare for the Autumn Revelry by participating in a series of mini-games, quests and puzzles. Players can collect a variety of items, such as snowflakes, sunflower seeds and spider silk, to create clothing, accessories and items to decorate their home. Fans can also engage in exciting movie-based game play as Tinker Bell to find the lost treasure north of Never Land.

Similar to last year’s release of Disney Fairies: Tinker Bell, the player experience expands beyond the DS game into the online world of Pixie Hollow. For the first time, players can upload an original customized Fairy avatar from the DS to the virtual world, where more than 16 million Fairies have been created to date. Once a Fairy has been uploaded from their DS game, players will gain access to an exclusive online quest, and when completed will unlock a special item both in the online world of Pixie Hollow and in the DS game.

Players can also transfer various gatherables collected in the DS game to, which can then be integrated into pre-existing online inventories. The link between the two platforms is further strengthened with the ability for fans to receive up-to-date news and polls from the online world on their DS. The synergy between the two platforms translates into a unique experience only Disney can provide to fans around the world.

Also included in Disney Fairies: Tinker Bell and the Lost Treasure is DGamer, the online community exclusive to Disney gamers on Nintendo DS, allowing players to connect with others and unlock additional items in their DS game.

Developed by Hyde, Disney Fairies:Tinker Bell and the Lost Treasure will be available this fall for Nintendo DS.

About Disney Interactive StudiosDisney Interactive Studios, part of Disney Interactive Media Group, is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS). Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games, mobile games and interactive entertainment worldwide. The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market. Disney Interactive Studios is based in Glendale, California, and has internal development studios around the world. For more information, log on to

About Disney Online

Disney Online ( or text MOBILE to DISNEY), a unit of Disney Interactive Media Group, produces the No. 1 ranked community-family and parenting destination on the World Wide Web. Launched in 1996, is the online and mobile web gateway to all of the company's Disney-branded entertainment initiatives, providing comprehensive access to, and information about Disney movies, travel, television, games, music, shopping and live events.

In addition, Disney Online develops and publishes a range of online products and services including Pirates of the Caribbean Online, Disney's Toontown Online, Disney Fairies Pixie Hollow and Disney Club Penguin.

Disney Interactive Media Group (DIMG) is a unit of The Walt Disney Company (NYSE: DIS).

About Disney Fairies

Disney Fairies is rooted in Disney's rich heritage of children's storytelling. The franchise builds upon the enormous popularity of Tinker Bell and introduces girls to her secret, magical world and a new circle of enchanting Fairy friends – Fawn, Iridessa, Rosetta and Silvermist – each with an incredibly diverse talent, personality and look. Launched just a few years ago, the $800 million franchise boasts a thriving publishing and lifestyle merchandising program. To date, over 575 Disney Fairies books and over 125 Tinker Bell movie books have published worldwide in 60 countries and 35 languages, selling nearly 18 million copies; Disney Fairies magazines have sold over 7.5 million copies in 28 countries and an array of products from apparel and toys to electronics, home décor and stationery has extended storylines into many girls’ homes across the globe. is now available in more than 20 territories across North America, Latin America, EMEA and Asia Pacific. Fans have created more than 16 million personalized Fairy avatars to date that can now take flight in the virtual world of Pixie Hollow. Disney theme parks have also launched a Pixie Hollow attraction where fans can meet the Disney Fairies. Following the success of Walt Disney Pictures Tinker Bell on Disney Blu-ray and hi-def DVD, Disney will release Tinker Bell and the Lost Treasure this fall as the second title in the series.



Sunny Ing

Disney Interactive Studios

(818) 553-4027

Dianne Baker

Disney Interactive Studios

(818) 553-3919

© Disney. Release dates, platform availability, and/or visuals shown are of product currently in development and may be subject to change.

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