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Discover Digital Blue's World of Creativity and Innovation at the electronic entertainment expo (e³)2006

DEBUTING HOT NEW TECH TOYS LICENSED BY DISNEY, THE SMITHSONIAN and AMERICAN IDOL

MEDIA ALERT~MEDIA ALERT~MEDIA ALERT

May 10-May 12 Los Angeles Convention Center meet CEO Tim Hall and VP of Marketing Julie Gibbons

WHO:
Atlanta-based Digital Blue, - is a leading developer and marketer of interactive electronics for use at home and school. Award-winning products include the American Idol Camcorder, the Tony Hawk HelmetCam, the QX5 computer microscope and many others.

WHAT: Hot, new digital products that empower kids, tweens and teens with fun, accessible technology.

Disney Digital Camera Line
Digital Blue is excited to announce the launch of their exclusive line of Disney digital cameras and camcorders including: a kids' digital camera with 1" color view screen and customizable Disney faceplates; a slim 3 Mega Pixel camera with a 1.5" color view screen and expandable memory card slot; and the Disney Princess Digital Movie Maker, a video camera for the princesses who wants to be an auteur. These all new imaging products each come with Disney Pix, an exclusive and highly interactive editing software suite that's loaded with Disney animation.

Smithsonian Computer Microscope
Digital Blue-continues its focus on educational technology through this new licensing agreement. The first product to be introduced is the Smithsonian Computer Microscope, which magnifies images 10x, 60x and 200x directly onto a computer screen. The microscope comes with software that lets the user view, edit, animate and measure samples, and create slideshows or videos. Budding Einsteins can share scientific data collected and documented with the microscope through their e-mail, further illuminating dialogue and research.

Smithsonian Computer Telescope
In the next few months, Digital Blue will launch the Smithsonian Computer Telescope, a groundbreaking new system that combines a celestial reflector telescope with expansive digital imaging capabilities. The telescope also comes with software which allows for enhanced viewing, storage and sharing of images of the constellations.

American Idol Digital Camera
Digital Blue has also expanded its American Idol product line with the new American Idol Digital Camera, the only digital camera officially licensed for the smash hit American Idol series. The mini camera measures a tiny 2.25 x 1.5 inches but comes equipped with enough memory (16 Mb of SD RAM) to store up to 80 pictures. The included software comes with photo editing software so you can pictures of your friends and put them on stage at American Idol.

WHEN: Wednesday May 10, Thursday May 11 and Friday May 12

WHERE: E³, Los Angeles Convention Center, Kentia Hall, Room 7243

For more info, go to www.digitalbluecorp.com. For advance interviews, product images or samples, or to schedule an appointment, contact: James DeMatteis at (973)744-0707 ext. 23 or james.dematteis@bhgpr.com

James DeMatteis
Account Executive
Bender Hammerling Group PR
546 Valley Rd
Upper Montclair, NJ 07043
973.744.0707 x 23
james.dematteis@bhgpr.com

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