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DigitalWorldTokyo.com from IDG Japan brings a fresher-than sushi perspective on the best in Far-Eastern  technology.

Tokyo, Japan - October 27, 2005 - IDG Japan has launched DigitalWorldTokyo.com, a new technology weblog dedicated to reporting the latest news in Far-Eastern consumer tech direct from Tokyo.

Regularly updated with breaking news, DigitalWorldTokyo.com features original content, news, views and reviews from not just Japan, but also other parts of the region, including South Korea and China. Core areas of interest include wireless technologies, prototype gadgets, gaming, home entertainment, robotics and more.

DigitalWorldTokyo.com has advantages over exisiting English-language sites through being the only major player with a base in Japan. Senior Editor J Mark Lytle says: "We have a team of expert writers actually on the ground here in Tokyo, which gives us a wonderfully unique perspective on local technology that tech blogs based overseas simply don't have."

Combining local writers with quality content from IDG News Service allows DigitalWorldTokyo.com to cater to readers who want to know about both the important and the unusual in new technology. Lytle adds: "We feel gadget fans are getting bored of sites breathlessly covering every last cellphone or LCD TV to hit the market, so we're combining fresh news on the key products from all the major players with the latest Japanese weirdness."

The site will also feature items of interest beyond the typical tech stories, including commentary on current issues and the "quirky Japan" stories that Japanophiles love.

Setsuro Tamai, CEO of IDG Japan, adds: "DigitalWorldTokyo.com is the only professional English-language weblog reporting directly and regularly from Japan. We have an experienced roster of writers bringing in accurate news with a compelling sense of humor, which we believe readers will relish."

Check it out now: http://www.DigitalWorldTokyo.com


JAPAN: J Mark Lytle, Senior Editor, jml@digitalworldtokyo.com, +81 3 5800 3114

UK: Adam Hartley, NICE Promotions, adam@wearenice.co.uk, 0845 166 2854

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