For Immediate Release
Bangalore, INDIA - November 10, 2010 – Dhruva Interactive, India’s leading provider of game development services, has created and delivered race tracks in the newly released F1 2010, the official video game of the 2010 FIA FORMULA ONE WORLD CHAMPIONSHIP™, developed and published by Codemasters, a leading developer and publisher of world-class video games. The game is Codemasters biggest release to date, with a 2 million unit worldwide launch starting with its release in North America on 21 stSept 2010.
F1 2010 includes all of the official teams, drivers and circuits featuring from this season’s thrilling competition. The game has been hailed as the most impressive and realistic of the series, taking into account the deep detail the developers have put in into the tracks, weather and cars. The game has been critically acclaimed and has garnered top ratings in its reviews. More information on the game is available at www.formula1-game.com.
Rajesh Rao, Founder and CEO of Dhruva Interactive, said: “We are extremely happy to have contributed to this game, F1 2010 is clearly one of the biggest racing game releases of 2010. We are really happy that Codemasters continues to trust us as a reliable and high quality service provider; we’ve contributed to several of their hit titles over the last nine years. This long standing relationship is a testimony to the high standards of service that Dhruva strives to maintain.”
Speaking about the game itself, he added “The game necessitated that all aspects including the tracks were as realistic as possible and required a great adherence to detail… and that was exactly what we delivered!”
Alex McLean, Studio Head of Codemasters Birmingham Studio said: “Dhruva have delivered high quality content to specification, and have consistently done so on time.”
Mukund Rao, Dhruva’s Studio Manager said: “We created four complete tracks for the game; Singapore, Monaco, Valencia and Abu Dhabi. The race environments were challenging as they needed a large amount of visual data to be present in the viewport, we had to employ a fairly complex setup to manage this.”
Screenshots and images are available at: www.dhruva.com/F12010.
About Dhruva Interactive
14 year old Dhruva Interactive is India’s oldest and most experienced games company, developing games across multiple platforms and providing outsourced game content creation services to the global videogames industry. Besides F1 2010, Dhruva Interactive and has worked on over 35+ blockbuster games for clients in the global video games industry including Microsoft’s Forza series, Capcom’s Dead Rising 2, Disney’s PURE and Electronic Art’s Battlefield: Modern Combat. For more information please visit www.dhruva.com.
Codemasters, the award winning games developer and publisher, has a 24-year heritage and annual revenues in excess of US$ 150 Million. The company’s dominant brands include DiRT, Race Driver GRID, Cricket and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA ONE. Codemasters operates three UK development studios – one at its Warwickshire HQ with further sites at Guildford and Birmingham. An additional art studio is based in Kuala Lumpur, Malaysia. In 2009 Codemasters won the coveted Grand Prix Award at the 2009 Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times.Across the group, Codemasters employs over 450 people. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005. For more information on Codemasters’ product portfolio, please visit www.codemasters.com.
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