DHAN DHANA DHAN GOAL!

Bangalore, October 24, 2007. Indiagames Ltd, India's benchmark mobile and online games company and Bindass - UTV's Youth channel have teamed up with UTV Motion Pictures to announce the launch of the 'Dhan Dhana Dhan GOAL FIFA CHALLENGE' - a national level FIFA gaming championship where deserving contestants will win a chance to watch the movie with the film's star cast - John Abraham, Bipasha Basu and Arshad Warsi and also win a host of other cool prizes.

The GOAL FIFA CHALLENGE will be organized by Indiagames at affiliated cyber café's across 5 Indian cities i.e. Delhi, Kolkatta, Hyderabad, Chennai and Mumbai between 25th October and 19th November 2007 as part of the Games on Demand (GoD) League. Four winners from each zone will compete at the national finals to win a chance to watch the movie with the star cast in addition to loads of other prizes including goodies from Microsoft.

The contestants will play FIFA 08 on the XBOX 360 console platform in a one on one elimination mode and each city winner will travel to play the National Finals in Mumbai on the 23rd of November at the "GOAL" premier show.

Speaking on the launch of the GOAL FIFA CHALLENGE, Vishal Gondal - GoD in Chief, Indiagames said, "The Indian youth are extremely passionate about films while both soccer and gaming have been rapidly been gaining in popularity amongst them. The Goal FIFA Challenge is a unique first of its kind promotion that will involve the entire gaming community with the launch of a film".

Siddharth Roy Kapur, EVP - Marketing, Distribution & Syndication, UTV Motion Pictures said, "GOAL is a path-breaking sports action drama themed around Football. This theme offers us the unique opportunity to create exciting promotional vehicles to market the film and our association with Indiagames is another innovative way to reach out to our target audience, namely the youth."

Mohit Anand - Country Manager, Microsoft Entertainment & Devices Division added, "Football and gaming are two very popular forms of entertainment and it's heartening to see gaming challenges like these bring together the entire gaming community in India. Microsoft Xbox 360's endeavour is to promote gaming and create awareness about this genre of entertainment across audiences. We are happy to associate with Indiagames and UTV Motion Pictures in this regard."

In addition to the GOAL FIFA CHALLENGE, Indiagames will also be launching the GOAL mobile game, which will be available for download with all leading Indian mobile operators. The game will also be available for download on the Indiagames mobile gaming portal http://mobile.indiagames.com

GOAL will be in theatres worldwide on November 23rd and the film has already kicked off its marketing blitzkrieg with tie-ups with Indian Idol and Manchester United Football Club.

For more details on the GOAL FIFA CHALLENGE, GoD League, participation details, a full list of prizes and to register online, log on to http://www.indiagames.com. Registration is priced at Rs.50 per entry

ABOUT INDIAGAMES LTD.

Indiagames Ltd is India's benchmark mobile and online games company and a leading global mobile game publisher. The Company is engaged in publishing and developing games across various platforms including Online and Mobile.. Indiagames' products are developed and published across all major technology platforms and are distributed through partnerships with mobile operators in over 75 countries.

In India, the Company also distributes games via its consumer focused website and operates a broadband Games on Demand service located at http://www.indiagames.com. Indiagames has over 300 employees and offices in Mumbai, London, Los Angeles & Beijing. Internationally the company publishes mobile titles via its IG FUN brand. Key investors include TOM Online Inc. (NASDAQ: TOMO; HK GEM stock code: 8282) - a leading wireless Internet company in China providing value-added multimedia products and services, Adobe Inc., and Cisco Systems Inc.

Indiagames, IG FUN and Beat This are trademarks of Indiagames Ltd.

For More Info:

Cerin Pathrose, Equator Communications, +91-98867 22 101, cerin@equatorpr.com

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