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PLAY UK 2007, 5 - 9 FEBRUARY 2007

Where: Japan (Provisionally: Tokyo, Kyoto & Osaka)


Ongoing success

UKTI is continuing its long-term support for the UK games industry by continuing to introduce companies to business development opportunities in Japan. Acclaimed by industry participants in the past, Play UK builds on seven years experience of assisting UK games companies to meet with Japanese manufacturers, developers, publishers and distribution networks.

Why attend?

Take advantage of the reputation of this government sponsored mission with the key industry players such as Nintendo, Sony Computer Entertainment, Capcom and Square Enix

Gain first hand experience of the opportunities in Japan through our mission briefings, contacts with industry bodies and third party specialists

Receive practical advice and support from the UKTI team in the UK and Japan to ensure that you gain the most from this trip

Benefit from our B2B meetings organised by local experts with over twenty years of experience with leading players in the Japanese games industry

Other benefits include:

Support from an experienced Mission Leader with:

o extensive experience of running missions to Japan and leveraging contacts

o nearly ten years experience of the Japanese games and telecoms industry

Comprehensively promoted seminar event at a prestigious Tokyo venue allowing you to make an impression on targeted audiences

High profile reception held by the Embassy with industry leaders

Discounted high quality accommodation (delegates to pay on departure)

Mission promotion and PR including translated brochure and in-country guidance

Who should attend?

Those wishing to establish new business contacts and build the long-term relationships vital for success in Japan.

Licensed content owners, original IP companies, developers, publishers, or service companies wishing to sell or license technology, products or services to or from Japanese companies

Games companies looking to develop awareness of the social and economic environment for future expansion

Business meetings and seminars will be held in Tokyo and Kyoto / Osaka and there will be an opportunity for companies to schedule their own meetings outside the formal programme.

Provisional Itinerary for the Mission

Sunday 4 February Missioners arrive

Monday 5 February Briefing at British Embassy, Tokyo (am)

One-to-one meetings at British Embassy arranged by Interarrows (pm)

Tuesday 6 February Seminar at New Otani (pm) followed by networking reception at British Embassy

Wednesday 7 February Companies to make their own arrangements or pre-arranged meetings organised by British Embassy (am) Travel to Kyoto (pm)

Thursday 8 February Company visit to Nintendo in Kyoto (am)

Briefng by Nintendo and presentations by UK companies

Travel to Osaka (pm)

Company visit to Capcom in Osaka

Briefing by Capcom and presentations by UK companies

Overnight in Osaka or Tokyo

Friday 9 February Companies to make own arrangements or pre-arranged meetings organised by British Embassy

Saturday 10 February Depart for UK

Application forms for the trade mission are available from :


Sector Manager - Software, Computer Services and Computer Games

Tel: 020 7215 4961 Email:

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