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Develop Conference

UK developer conference next Thursday.

In just three days, 28 of the games industry’s leading lights will descend on Liverpool to speak at the second annual Develop Conference, which takes place at the city’s Hilton Hotel on Thursday 25 November ( 

Speakers from the likes of Sony, Media Molecule, AMA Studios, Honeyslug, Codemasters and Disney Black Rock will share experiences and secrets for success with delegates from across studios, publishers, media houses and educational courses from up and down the country.

Attending organisations include Blitz Games Studios, Exient, Electronic Arts, Codemasters, Bournemouth University, Double 11, Catalysis Communications, Orange, University of Central Lancs, Spiral House, Glass Egg Digital Media, Motion Imaging, DARKWORKS, BBC Worldwide, Pinewood Studios, Microsoft, Blue Beck, KJLearning, Bizarre Creations, Honeyslug, Alive Interactive Media, RealtimeUK, MPG Universal, Traveller’s Tales, Intel, Brain in a Jar, Musemantik, Lucid Dreams and Mobile Pie.

“Delegates can look forward to a broad range of media rich sessions at this year’s Develop in Liverpool conference, including a 3D extravangza from Sony Computer Entertainment Europe at the Odeon cinema, which opens the event,” commented Andy Lane, managing director of organiser Tandem Events.

“Following that will be AAA case studies, a glimpse into the inspiration behind LittleBigPlanet, an opportunity to quiz some of the industry’s brightest and best, and a battle between two top developers as they go head to head playing each other’s games. I’m pretty sure they’ll be on the receiving end of a bit of heckling and cheeky feedback.”

The event will close with networking drinks at Café Sports Express.

Conference Highlights include:

KEYNOTE: Seeing is Believing: 3D a New Creative Medium for Games

Mick Hocking, Senior Director, Sony Computer Entertainment Europe.

In full HD 3D at the Odeon Cinema, expect case studies of 3D games, a look at the 3D developing market, insight into why games are the killer content for3D plus what it takes to convert your game to 3D.

Step inside the Mind of Sack Boy

Kengo Kurimoto, Level Design Lead; Rex Crowle, Graphic Playfulness & Kenny Young, Audio Designer, Media Molecule

The creative team behind LittleBigPlanet talk about what inspired the art, audio and design of one of the most innovative games in a long time.

Designing for Kinect – The Lessons from Fighters Uncaged

Pascal Luban, Creative Director, AMA Studios

Fighters Uncaged is the first true combat game released for Kinect. This presentation will cover both opportunities and challenges discovered by AMA during the development.

Hohokum: The First 3 Years

Ricky Haggett, CEO, Honeyslug

Richard Hogg, Independent Artist and Illustrator

Ricky and Richard will describe the process of alternating short bursts of work with long periods of reflection, and demo the 2010 version of Hohokum alongside the many prototypes.

Putting Formula 1 back into Pole Position

Paul Jeal, Senior Producer F1 2010 and Stephen Hood, Chief Games Designer, F1 2010, Codemasters

A post-mortem recapping of the F1 franchise from the past and how Codemasters intends to take it into the future. The designers will discuss the challenges of putting a new face on a classic franchise.

Innovation in the Fast Lane: A Driving Game Designer Mash-up

Charnjit Bansi, Lead Designer, Bizarre Creations

Nick Baynes, Game Director, Disney Black Rock.

Two key UK racing game designers take to the stage to play each other’s games, discover each other’s secrets, and doubtless enjoy a little friendly competition on the race track.

Notes to editors:

About the Develop Conference:

The sixth Develop in Brighton Conference will take place from 19 - 21 July 2011. The 2010 event attracted around 1300 game developers from over 30 different territories and has become firmly established as the leading conference for European games developers. The sister event to Brighton - Develop in Liverpool will take place in Liverpool on Thursday 25 November 2010. Early Bird Discount ends 27 October. Delegates can apply for conference passes at:

About Tandem Events:

Tandem Events has over 20 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Evolve in London on 8 December 2010, Develop in Brighton, Develop in Liverpool, Evolve in Brighton, GAMES:EDU, Games Marketing Forum and Games Grads.

For more information or to apply for a Press Pass please contact:

Ali Fearnley T: 020 7405 4500 E:

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