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Develop Conference

Keynotes to be delivered by some industry giants.

Featuring one MP, two conferences, seven tracks, nine keynotes and 85 sessions over three days and around 1,200 attendees, this year’s Develop in Brighton Conference on 13-15 July promises to be the broadest, deepest and most diverse yet.

Speakers hail from a dynamic mix of companies, from global giants to one man bands. Media, entertainment, gaming and technology powerhouses taking part in Develop in Brighton include Sony Computer Entertainment, Google Japan, Pixar, Rare, BioWare, Bigpoint, Lionhead, BBC Worldwide, Double Fine, Channel 4, PopCap, Nuts, Instant Action, Unity Technologies, Ninja Theory and Activision. But the programme also features individuals with incomparable expertise, such as eminent composer and professor of sound Stephen Deutsch.

Develop in Brighton speakers – including keynotes from Greg Zeschuk and Ray Muzyka, Tim Schafer, Adam Levenson, Louis Castle, Mark Gerhard, Andrew Dayton, George Andreas, David Helgason, Charles Cecil, Sean Millard, Simon Nelson and Iain Tweedale - will debate, explore and dissect the hottest games development topics around.

Sessions will focus on issues such as motion and remote control gaming; ‘freemium’ content; 3D gaming; why game sequels are better than film sequels; how to develop for mobile and online; how to grow your user base from 100 to 100,000; understanding how players play games; how to survive without tax credits; the importance of lighting and sound; and how to get more from the media.

“With the launch of new technologies, the rapid rise of new formats and the increasing diversity of new methods of development, sales and distribution, Europe no longer has a ‘traditional’ games industry as such, that’s why this year’s Develop in Brighton Conference looks way beyond ‘traditional’ gaming to offer our most varied content and extensive networking social calendar to date,” commented event director Andy Lane, Tandem Events.


2010 Special Address: Ed Vaizey, Minister for Culture Develop opening keynote – Wed 14 July: Greg Zeschuk and Ray Muzyka, co-founders, BioWare Art keynote: Andrew Dayton, technical director, Pixar Audio keynote: Adam Levenson, director, central audio and talent, Activision Business keynote: Mark Gerhard, Jagex Conference keynote – Thurs 15 July: Tim Schafer, president and founder, Double Fine Design keynote: George Andreas, creative director, Rare • Evolve keynotes: Louis Castle, CEO, Instant Action; David Helgason, CEO, Unity Technologies Production keynote: Charles Cecil (MD, Revolution), Sean Millard (creative evangelist, Sumo), Simon Nelson (controller, portfolio and multi platform, BBC Vision), Iain Tweedale (editor, BBC Wales Interactive)


Tuesday 13 July

18.00: IceBreaker Welcome Drinks at Bar 106 sponsored by Mari

20.15: The GamesAid Charity Poker Tournament at the Develop Conference, sponsored by Relentless Software and Eurogamer. To take part, register your £50 buy-in at

Wednesday 14 July

17.00 - 18.00: Develop Expo Booth Crawl

19.30 onwards: Develop Industry Excellence Awards, organised by Intent Media. To book your place:

22.00 - 03.00: Party. is once again hosting the legendary Summer Party as part of Develop week. Please note that this event is by invitation only.

Notes to editors:

About the Develop Conference: The fifth Develop Conference will take place at the Hilton Metropole in Brighton, UK, from 13-15 July 2010. It attracts around 1200 game developers from over 20 different territories and has become firmly established as the leading conference in Europe for games developers. Delegates can apply for conference passes at:

Delegates can purchase one, two and three day passes to Develop priced at £315, £540 and £645 respectively. Academics and students can purchase passes at the special rate of £250. Audio track passes are £265.

Evolve focuses on how to develop games for new and emerging platforms, new technologies and new markets like social and casual gaming. It opens on Tuesday 13 July then continues with individual sessions within the main conference programme on Wednesday 14 July, which are cross-discipline and have a more general appeal.

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