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DeNA joins ESA

Social and mobile outfit continues global push, joins US gaming trade group

The Entertainment Software Association welcomed another member today, as it announced the addition of DeNA to its ranks. The social and mobile gaming outfit brings the trade group's membership to 36 companies.

Joining the ESA is just the latest step DeNA has taken to increase its presence globally. Last year the company acquired San Francisco-based Ngmoco for $403 million. It then turned around and signed a series of deals with developers around the world, including China, New Zealand, Finland, France, Brazil, Canada and the US.

"It's very important for us to be part of an association that is dedicated to protecting the policy and business interests of the gaming industry in the US," DeNA CEO Isao Moriyasu said in a statement. "ESA provides valuable counsel and support as we expand our social game offerings and undertake new ventures to grow our business and our customer base in the West."

DeNA's primary rival in the social and mobile space,Gree, joined the ESA last August alongside NetDragon and Mad Catz.

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Brendan Sinclair

Managing Editor

Brendan joined in 2012. Based in Toronto, Ontario, he was previously senior news editor at GameSpot in the US.