DemonWare Announces Lobby Advertising: Multiplayer Ad Solution For All Game Genres
Dublin, June 21st 2006. DemonWare, the
leading network technology company for the computer games
industry, today announced the release of its Lobby
Advertising solution for game publishers and studios.
DemonWare's Lobby Advertising delivers personalized ad
content into the game Lobby, enabling publishers to generate
advertising revenue from every game, irrespective of
genre.
"DemonWare's Lobby Advertising solves the problem of
suitability for in-game advertising", said Chris Kingsley,
CEO of leading games studio, Rebellion. "By combining their
Lobby Service with an advertising solution, they've created
an incredibly useful product that we can use in any
multiplayer title", he added.
"The Lobby Advertising product is fantastic for publishers
and studios as it allows trackable advertising to be placed
in the game Lobby in every multiplayer title, no matter what
the genre", said Dylan Collins, DemonWare CEO. He added, "By
matching the industry's favorite Lobby service with a
complete advertising package, we can provide even greater
value for our customers with this one-stop solution".
DemonWare's Lobby Advertising is the quickest and simplest
route to generating advertising revenue for publishers and
studios.
DemonWare will be announcing their global media partner in
the coming weeks. Interested parties should visit http://www.demonware.net/lobbyads for more
information.
*About DemonWare*
DemonWare is the leading network software company in the
games industry today providing multiplayer technology to
studios and publishers, including, Activision, Codemasters,
Eidos, Ubisoft, THQ and Sega. As a tried and tested network
middleware product, it allows developers to reduce
development time and risk while focusing on their game play.
DemonWare Matchmaking+ suite provides a risk-free and quick
route to multiplayer lobby services. DemonWare State Engine
is a cross-platform network engine with a wide range of
features. DemonWare has offices in Vancouver, BC and Dublin,
Ireland. Interested developers should go to www.demonware.net/evaluate .
For more information please contact Paul Hayes,
Communications Director (+353-1-8733682, media@demonware.net).