San Mateo, CA & London, UK - June 13, 2007 - I-play, the mobile entertainment company, together with gaming legend SNK Playmore, today announced the global launch of the third installment from the Corporation's hugely successful and popular mobile arcade classic franchise 'Metal Slug'.
Metal Slug fans around the world can take on the challenging role of Sergeant Allen O'Neil in the third iteration of the massively successful Metal Slug Series. Shooting your way through the all-new action packed game, the mission is to seek and destroy your enemy as you struggle to save your troops from the impending alien zombie invasion.
The battle for survival is brought to life through the game's action-packed levels which unfold through highly realistic environments and extremely detailed and highly polished graphics that replicate the humorous and playful cartoon atmosphere of the classic console series. The fast paced, captivating gameplay relays the constant frenetic on-screen action.
David Gosen, CEO, I-play commented: "Metal Slug has enjoyed strong success on mobile, remaining a constant feature on game decks worldwide and achieving over a million downloads.
It's a much loved gaming brand that provides an easy to pick-up and play gaming experience, inspired by one of the greatest arcade classics."
I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.
I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; development studios in Macclesfield, UK and Bucharest, Romania as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.
For more information, please call +44 (0) 20 7031 8160 or visit us at http://www.iplay.com/
I-play is a trademark and trading name of Digital Bridges Limited.
About SNK PLAYMORE CORPORATION
Headquartered in Osaka, Japan with offices in the USA and Hong Kong, SNK PLAYMORE CORPORATION (SNK) develops, publishes and distributes interactive entertainment software in Japan, North America, Europe and Asia. SNK is one of the largest privately held interactive entertainment content providers in the world. Known for such franchises as THE KING OF FIGHTERS , METAL SLUG, and SAMURAI SHODOWN, SNK continues to be an industry leader by focusing on their rich arcade history and looking forward to the next-generation of home consoles. In addition to the games for arcade & home consoles, SNK is challenging a new genre of mobile games and build this business up into one of the pillars of our enterprise in future.
More information on SNK PLAYMORE can be found at www.snkplaymore.co.jp
More information on the US office of SNK PLAYMORE can be found at www.snkplaymoreusa.com
® SNK PLAYMORE "METAL SLUG" is a registered trademark of SNK PLAYMORE CORPORATION.