Dead Rising Makes A Killing
London - 14th September 2006 - Dead Rising is officially the fastest selling title in the UK for the Xbox 360 video game and entertainment system from Microsoft according to Chart Track figures and debuts in the All Formats chart this week (w/e 9th September 2006) at number 1 beating off stiff competition from Test Drive Unlimited and Saints Row.
"We're thrilled that Dead Rising has done the business," commented Claire Mercer UK and Export, Sales and Marketing Director, "Consumer anticipation has been astronomical along with excellent support from retail and press; the advertising campaign was also one of our most impactful yet"
"We're so pleased that Japanese developers like Capcom are creating such quality games for the 360," commented Microsoft's UK regional Director, Neil Thompson, "And with 360 games taking the top 3 spots in the all formats chart this week it shows the growing strength of the platform in the UK and augers very well for the future."
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment. Founded in 1983, the company has created world renowned franchises including Resident Evil, Street Fighter, Mega Man, Breath of Fire, Devil May Cry and the Onimusha series. Headquartered in Osaka, Japan, the company maintains operations in the U.S., United Kingdom, Germany, Tokyo and Hong Kong. More information about Capcom and its products can be found on the company's web site at www.capcom.com
Capcom, Mega Man, Resident Evil, Onimusha, Devil May Cry and Breath of Fire are either registered trademarks or trademarks of Capcom Co., Ltd., in the U.S. or other countries. Street Fighter is a registered trademark of Capcom U.S.A., Inc. "PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. All rights reserved. All other marks are the property of their respective owners.
Chart-Track was formed in 1996 to monitor sales of music, videos and software through retail in the UK and Ireland, establishing an unparalleled reputation for fast and accurate retail research in the home entertainment market. Chart-Track is an independent limited company based in West London. www.chart-track.com
About Xbox and Xbox 360
Microsoft revolutionized the gaming industry with the November 2001 launch of Xbox ( http://www.xbox.com), its first-generation video game and entertainment system, now sold in 26 countries. Microsoft introduced its next-generation system, Xbox 360, in the 2005 holiday season in Europe, Japan and North America, and launched the system in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. Xbox 360 ( http://www.xbox.com/xbox360) is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around gamers.