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Making it "moronically easy" for gamers to buy and sell games.

CHICAGO, IL and NEW YORK, NY – October 9, 2008 –, the gamer's online marketplace, officially launches today with a new website and four partnerships to make it "moronically easy" for gamers to buy and sell video games, systems, and accessories online. Launched in beta in November 2007, Dawdle has seen massive interest in its platform from both buyers and sellers and is the leading marketplace dedicated to the gaming community. provides unique tools to buyers and sellers, using its proprietary database of games and gear to allow all sellers, both professional and consumer, to list items on its site in a matter of seconds. Dawdle has no listing fees and processes all payments on the seller's behalf, eliminating all risk of listing on the Dawdle site. When items sell, Dawdle uses direct deposit to place the seller's proceeds directly in his or her checking account, eliminating the need to use PayPal or other payment methods.

"We've spent a lot of time listening to the needs of buyers and sellers," said Sachin Agarwal, co-founder and CEO of Dawdle. "They've universally been clamoring for an online solution that was safe and easy to use, without the hassles of image management, hunting down payment, or juggling the risks of other marketplace platforms. meets that vision of a 'moronically easy' place to buy and sell games and gear online, finally providing gamers a true alternative to GameStop."

Dawdle also uniquely allows interested buyers to place Standing Offers for the items they want. For example, if a buyer is interested in purchasing a Nintendo Wii this holiday season for no more than $300, he or she can enter a Standing Offer into the Dawdle system to automatically purchase a Wii when one is listed for sale at or below the specified $300 maximum offer price. This technology allows professional sellers to purchase product for resale in the same manner as they handle "trade ins" for their walk-in traffic and allows savvy consumers to get great bargains.

As part of its commitment to the independent retailer, also announces partnerships with ExtremePOS and Wolf Track Software, the leading providers of point of sale software to independent gaming retail stores. These partnerships mark the first time ever, in any vertical, that an online marketplace has partnered with in-store point of sale system providers to allow retailers to list product for sale online from within the point of sale software itself. With one click, retailers can list all of their in-store inventory on Dawdle with no listing fees and no risk. ExtremePOS will be fully integrated with Dawdle by the end of the calendar year and Wolf Track Software already is integrated with Dawdle and has a number of live beta sites.

"Extreme Point of Sale, Inc. is very excited about the opportunity to create an interface to," said Tom Kent, President of Extreme Point of Sale, Inc. "Our main focus has always been to provide the independent retailer a way to compete against the mass merchandiser. This joint effort between Dawdle and ExtremePOS will only further that ideal by offering the video game retailer a way to manage their 'brick and mortar' store with their online business."

"Wolf Track is excited to be part of this new relationship as it validates and expands our 'Software As A Service' vision," said Preston VanHanken, President of Wolf Track Software. "With this new Dawdle connection, our customers are able to leverage the power of the Internet into a 24/7 sales partner." also announces its partnership with FillZ, Inc. to provide online-only sellers access to its dedicated gaming marketplace through FillZ's multi-channel inventory management solution, which will be live by the end of the calendar year. "It has become clear that sellers are looking for additional platforms to sell their games," said Shaun Jamieson, President of FillZ. "That is where Dawdle comes in. I feel they are a great fit for our sellers. In fact, Dawdle is the next new marketplace we plan to offer our customers through FillZ. Timing-wise, now is the perfect time to add a new video game platform."

Lastly, announces its partnership with BRE Software to provide price guidance to sellers. Again, for the first time in any marketplace, in any vertical, the marketplace platform itself will make selling price recommendations to sellers, allowing them to get full value for their items without any guesswork. "We're proud to be partnering with Dawdle, the leading gaming marketplace," said Brad Roltgen, President of BRE Software. "BRE Software has long provided the premier price guide to independent video game retailers nationwide, but this is the first time that consumers will have a simple price based on our extensive data. Providing price guidance on the Dawdle platform will allow consumers to have confidence that they will get a full and fair price for their items." has free shipping on all purchases and all taxes are included in the purchase price, so the price you see is the price you pay. has no listing fees, no buyer fees, no per-transaction fees, or any other fees. Dawdle charges a commission of 11.99%, which includes all payment processing fees, only when an item sells. These fees are lower than that of other online marketplaces, such as eBay,, or In addition, buyers and sellers realize significantly more value than they do for used items at large chains such as GameStop.

About Dawdle

Founded in 2007, was born out of a frustration with the limitations of other online marketplaces to meet the needs of gamers. Dawdle was built from the ground up for gamers and independent retailers, making it "moronically easy" to buy and sell online. Dawdle uniquely allows gamers and retailers to create Standing Offers with the price they're willing to pay for the items they want to buy. Dawdle partners with other best-of-breed vendors to provide a seamless selling process online for sophisticated sellers, while maintaining a simple, easy to use website for regular gamers. Dawdle is headquartered in Chicago, Illinois. For more information, please visit

About Extreme POS

ExtremePOS has been designed specifically for the video game retailer with the help of many independent video game store owners. This industry demands your POS system be extremely fast and flexible because of the requirements of dealing with used inventory. It was developed as the ultimate multimedia retail store system providing management not only of video games, but also of books, CD’s, DVD’s, accessories and most other inventory you want to sell. With ExtremePOS you get immediate access to inventory, titles, publishers, genre, accurate processing of sales, up to the minute ordering, purchasing, receiving, and returns information. ExtremePOS integrates databases which include catalogs of the major and independent distributors in the music, book, video and video game industries. We even offer a pricing guide to assist in valuing used product when buying and selling to your customers. For more information, please visit

About Wolftrack Software

Wolf Track Software is the leader in providing full featured, point of sale software solutions designed specifically for the small and medium size retailers. Since we began in 1997, the Internet has continually changed the market. Wolf Track’s innovative "Software as a Service" is our response to this change. We provide unique services to our customers that can be dynamically changed to control costs while satisfying your customer’s needs. Wolf Track’s intuitive and innovative design features, integrated partnerships with credit card processors, online game price guides and our new partnership with Dawdle, combined together, provide the perfect solution for any retailer to be competitive and successful in the marketplace with large retail and chain stores. For more information, please visit

About FillZ is the leading web-based service that helps media sellers (Books, CDs, DVDs, Video Games) list and sell across over 18 different marketplaces including AbeBooks, Amazon, Dawdle, eBay, and FillZ Inc. is a wholly owned subsidiary of the book marketplace AbeBooks. On 1 August 2008, subject to closing conditions, announced it had reached an agreement to acquire AbeBooks. For more information, please visit

About BRE Software

BRE Software, based in Fresno, California, has been selling used video games to retail and wholesale customers since 1989. Since 1994, BRE Software has offered its Game Price Guide service to video game retailers throughout North America. Currently the Game Price Guide pricing information is available thru web based applications, integrated with POS software packages and as a custom data feed. For more information, please visit or call 800-431-4263.



Sean Kauppinen

International Digital Entertainment Agency


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