David Reid Named to Head Marketing for Turner Broadcasting's GameTap
For Release: April 4, 2006
David Reid has joined GameTap, the first-of-its-kind broadband entertainment video game network, as vice president of marketing, it was announced today by Stuart Snyder, general manager of GameTap. In his new role, Reid is responsible for all aspects of GameTap's marketing strategy and communications, including brand identity; advertising development; awareness and subscriber-acquisition campaigns; the gametap.com Web site; subscriber retention; and relationships with existing and new GameTap partners. Reid is based in Atlanta and reports to Snyder.
"David brings to GameTap a deep understanding of the core and casual video game consumer, as well as experience building online businesses," said Snyder. "His entrepreneurial experience in the video game and software industries will be of great value to the company."
Reid comes to Turner Broadcasting from Microsoft, where he most recently was director of Xbox Worldwide Platform Marketing, serving as the lead marketer for the record-breaking Xbox 360 launch across product development, strategic planning and launch execution in holiday 2005. While at Microsoft, he drove the multi-billion dollar worldwide Xbox 360 marketing plan and orchestrated a global, holistic marketing strategy across sales and channel marketing, brand and advertising, public relations, partnerships, events, CRM and online marketing functional teams. Among the marketing initiatives Reid conceived and orchestrated was the Xbox 360: Zero Hour launch event in the Mojave Desert during which 3,600 gamers participated.
Previously, Reid was senior associate at McKinsey & Company's San Francisco office, where he worked in the marketing and business building practices. Earlier in his career, Reid co-founded and ran NextPlanetOver, a leading internet retailer of popular entertainment products, until its acquisition in 2000. He previously served in the U.S. Army as a Patriot missile officer with tours of duty in the Middle East and Republic of Korea.
Reid holds an MBA from the Wharton School of the University of Pennsylvania and a bachelor of science degree in electrical engineering and computer science from Duke University.
GameTap is the first-of-its-kind broadband entertainment and video game network from Turner Broadcasting System, Inc. It currently delivers more than 400 of the greatest games-on-demand plus original programming via a broadband-connected PC. To access GameTap, players securely download and install Turner-developed client software from www.gametap.com that acts as a gateway to the GameTap vault.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the basic cable industry.
CONTACT: Misty Skedgell