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David Lau-Kee appointment

Criterion co-founder joins tools maker Unity as non-executive chairman.

San Francisco – January 12th 2009, Unity Technologies today announces the appointment of video game veteran and middleware pioneer David Lau-Kee as non-executive Chairman, to advise on strategy, growth, and share his industry connections in order to help Unity continue to empower the masses and transform the games industry in exciting new ways.

David Lau-Kee brings 15 years of experience in the games industry to Unity, drawing upon roles as co-founder, President and CEO of Criterion Software Group, the world’s largest games middleware company and Vice President of Electronic Arts, as well as earlier high-level positions in global technology business including as General Manager, Canon Europe, to bring unique and invaluable strategic insight to Unity Technologies as the company continues its phenomenal growth.

Unity Technologies’ “Unity” editor, collaboration and deployment tools have already gained an unprecedented following in the video games industry, with thousands of developers worldwide reaping the benefits of Unity’s power to develop and deliver compelling content, with astonishing ease, into millions of web browsers across the globe.

David Lau-Kee commented “The last several years has brought a plethora of entrants into the video game tools & middleware sector, but Unity is the only company I have found that has the technology, the people and the strategy to be truly transformational. Our community loves our Mac-based development platform, and we confirmed and demonstrated Unity for Windows at the yearly Unity developer conference in October. Mark my words, the democratization of the games industry has begun.”

David Helgason, CEO of Unity Technologies added “In 2008, Unity grew over 200%, and with the release of the Windows port of Unity we expect to accelerate our growth in 2009. The reason for our success is simple: we concentrate on bringing productive and intuitive tools to our broad creative user base, with a care and passion bordering on fanaticism. We love what we do, and it shows in our products.”

For more information please contact:  Alison Beasley, Lincoln Beasley PR.  T:  +44 (0) 1608 645756.  M:  +44 (0) 7966 449130  E:  Alison@lincolnbeasley.co.uk

About Unity Technologies.

Unity Technologies makes game development tools that combine usability and power. Based in Copenhagen, the company is set to be the leader in development tools for visually-rich 3D games for the web, desktop, mobile and console worlds. www.unity3d.com.

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