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Daniel S. Kim appointment

Final boss of Nexon America.

LOS ANGELES (March 3, 2008) – Nexon Group, the pioneer of interactive entertainment software and the world leader in online games, announced the appointment of Daniel S. Kim to serve as chief executive officer for Nexon America, the North American publishing arm for Nexon Group. Kim will oversee the day-to-day management and operations of Nexon America. His appointment is effective immediately.

“The growth of free-to-play gaming in North America is hitting its stride and Daniel is an ideal candidate to lead Nexon America in a competitive marketplace,” said S.W. Choi, global chief executive officer for Nexon Group. “He is a proven leader in our company, and understands how Nexon can effectively grow as a brand and a business in North America.”

“Nexon emerged as an innovator in the gaming industry by mapping its own direction, and I believe in maintaining this spirit as CEO,” said Kim. “There’s great potential in this company, and what we can deliver to the entertainment marketplace in North America. Nexon pioneered the free-to-play model in North America, and I’m thrilled to join Nexon America to continue to lead the market with more high quality, live gaming experiences for our users.”

Prior to his appointment, Kim was executive vice president for Nexon Group’s global content strategy division in Korea, working closely with Nexon America. During his time at Nexon Group, Kim spearheaded global branding strategy and user experience research.

Prior to joining Nexon in November of 2006, Kim served as a vice president in charge of Asia-Pacific business development for IDEO, a leading firm in innovation and design. Kim served as senior product design engineer for Handspring, Inc., and managed research, design, development and production of cutting-edge handheld digital devices. He also served as the director of design and user experience for DoDots, Inc.

Kim earned a Master of Science in Product Design and Bachelor of Science in Mechanical Engineering from Stanford University.

About Nexon America Inc.

Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world's leader in online games. Based in Los Angeles, Nexon America was founded in 2005 to bring the best of online entertainment to the North American audience. The company's growing library of titles includes the world famous franchise MapleStory, the new fantasy life of Mabinogi, and the fast-paced, first-person shooter Combat Arms. The foundation of all Nexon America titles is the item selling business model, in which users access the full game for free and can later opt to pay for game enhancements.

About Nexon Group

Nexon Group is a pioneer in interactive entertainment software and world leader in online games. It introduced the first graphic massively multiplayer online role playing game (MMORPG), The Kingdom of the Winds, in 1995, developed the world’s first Internet quiz game, QPlay, set a world record with 700,000 concurrent users in China with the smash hit Crazy Arcade BnB and developed the most played online game in South Korea with over a third of the population, KartRider. Nexon Group pioneered the item selling business model, giving users complete access to all games for free, with the option to expand their gaming experience by purchasing virtual items through microtransactions to enhance their gaming experience. Nexon has offices in Europe, Japan, Korea, the United States and has partnerships in Brazil, China, Malaysia, Singapore, Taiwan, Thailand and Vietnam.

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