22/09/08 – Future, the world’s leading games media company has revealed an exciting new look for its popular CVG website ( www.computerandvideogames.com.)
As part of Future’s fast-growing GamesRadar Network ( www.gamesradar.com) CVG is the world’s oldest games publication, operating since 1981. Having operated until 2005 as a monthly magazine, CVG went online only and continued to set the news agenda for UK gamers. CVG returned as a magazine in 2008 as a series of special editions under the “CVG Presents” banner.
The latest generation of the CVG website was developed in-house, headed up by Online Development Manager, John Houlihan. The redesign combines an improved user experience, better search, more community functionality and better opportunities for advertisers.
With upgraded navigation and improved contextual searching, the new look CVG makes it even easier to find the game you are looking for. With newly created game home pages – CVG does the searching for you and brings together every bit of news and media for the biggest releases onto one page. The addition of in-line commenting builds on well-established forums.
The new look CVG also offers increased innovation for advertisers, without affecting the experience for users. Already renowned for its successful site-wide advertising “takeovers” – CVG’s new system makes it even easier for the biggest games and events to take over the site for maximum impact, joining the ranks of games like EA’s Spore and the UK TV premiere of Terminator: The Sarah Chronicles on Virgin 1. By adopting widely recognised industry standard advertising formats – advertisers are now able to plan campaigns across CVG and Future’s GamesRadar.com. Campaigns can be focussed on individual console platforms to maximise efficiency and can even be targeted against specific competitive games.
CVG’s redesign also provides the platform for six of Future’s games magazine mini-sites – including PC Gamer, PSM3 and Xbox World 360, with the new design and system also set to power websites for Future’s official Microsoft Xbox and Nintendo titles.
Publishing Director for Future’s games portfolio, James Binns, said:
“CVG’s new look brings the site into the GamesRadar Network – both stylistically and commercially. The team has delivered a well-targeted site that gamers are going to love.”
John Houlihan, Online Development Manager for CVG, added:
“CVG is undoubtedly one of the world’s most revered gaming brands, and we’ve been careful to breathe new life into the site. Putting users in control of the CVG experience, it’ll be even easier to find what you want from the site, whether it’s the latest news on Call of Duty 5, or the hottest rumours about your favourite console.”
Visit the new look CVG now at www.computerandvideogames.com
Future plc is an international special-interest media group with offices in the UK and US. Founded in 1985 with one magazine, today it creates over 180 special-interest publications, websites and events, with strong portfolios in the games, technology, music, film and active sectors including sports, automotive and crafts. Future exports, syndicates or licenses its publications to 90 countries internationally. The Company employs more than 1,200 people and is listed on the London Stock Exchange (symbol FUTR).
For more information
Will Guyatt, Future UK Media Relations Manager, 01225 822517.