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Cubic Motion services

Offering facial rigging alongside facial animation.

Cubic Motion Limited. Press Release.

For immediate release:

24th June 2010. Daresbury, UK: Cubic Motion today announced plans to offer facial rigging services alongside outsourced facial animation. Rigging is a fundamental element of most facial animation and provides the underlying structures used for animation in almost all video games. The company’s outsourcing services for animation remain applicable to existing client assets, with Cubic Motion’s rigging services intended solely to help developers who have a commercial need to outsource rigging.

Nicole Mustoe, character lead, explained: “In the last few years developers have become really good at character rigging – Cubic’s core consultancy business is to help our clients animate their rigs as efficiently as possible. Nevertheless, some studios have reason to outsource rigging and it’s natural for us, given the talent we have at our disposal, to provide help with that where needed.”

Dr. Gareth Edwards, Cubic’s CEO, added: “We look to support our clients in the broadest possible way. It’s therefore fundamental that our services work with the widest range of client assets and internal pipelines. We would never seek to constrain a client to a particular type of rig – the client needs the flexibility to choose structures which are optimised for their engines and pipelines. In fact, most of the time, we work with rigs direct from the client, without modification. However, we understand a lot about the facial animation process and want to make that knowledge available to clients who might meet their rigging challenges more efficiently with outside help.”

About Cubic Motion:

Cubic Motion are specialists in products and services for performance-based facial animation. Cubic is run by a mix of scientists, artists and producers - all with extensive experience in movies, video games and television. Cubic Motion was founded in 2009 by Mike Jones, Doug Tate and Dr. Steven Dorning. The team is led by CEO Dr. Gareth Edwards, co-inventor of the Active Appearance Model. Research and development is led by Dr. Steve Caulkin. The company's advisers include Professor Chris Taylor FrEng OBE, Associate Vice President of Research at Manchester University, and Andy Wood, a games industry veteran and director of Peter Gabriel's Real World.

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