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Criterion's Need for Speed takes centre stage for EA

Publisher rolls-out Battlefield: Vietnam, real-world prizes for MMA game, Crysis 2 in 3D

Electronic Arts used Criterion's new racer Need for Speed: Hot Pursuit to open its E3 press conference today, before showing off ten big hits due in the next twelve months.

After dating the racer for November 16, the publisher rolled out new DLC for Battlefield Bad Company 2, dubbed Vietnam, and showed the revamped Medal of Honor with 24-player support on stage.

The game also got a release date set in stone, October 12, with a beta confirmed for June 21 on the PC, PlayStation 3 and Xbox 360 formats.

EA Sports MMA, its fighting title set to take on THQs UFC series, also got a release date of October 19 and details of online features in the EA Sports Live Broadcast, which allows players to trash talk online and will be the hosting service for fights broadcast across the web.

Peter Moore, president of EA Sports, also revealed that participants in EA Sports Live Broadcast can win real-world prizes as part of the online competition.

Another online service is EA's Gun Club, that rewards members who play shooters online with early access to DLC, demos and betas.

Dead Space 2 was also on show, as was the latest Madden and The Sims 3, and a demo and 3D trailer for Crytek's Crysis 2.

While there was no sign of recent signings from Respawn Entertainment and Insomniac, Jason West and Vince Zampella waved for the camera, alongside Ted Price.

There was new footage of Star Wars: The Old Republic, and the final showing was Epic's Bulletstorm, which also got tagged with a release date of February 22 2011.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.