Electronic Arts used Criterion's new racer Need for Speed: Hot Pursuit to open its E3 press conference today, before showing off ten big hits due in the next twelve months.
After dating the racer for November 16, the publisher rolled out new DLC for Battlefield Bad Company 2, dubbed Vietnam, and showed the revamped Medal of Honor with 24-player support on stage.
The game also got a release date set in stone, October 12, with a beta confirmed for June 21 on the PC, PlayStation 3 and Xbox 360 formats.
EA Sports MMA, its fighting title set to take on THQs UFC series, also got a release date of October 19 and details of online features in the EA Sports Live Broadcast, which allows players to trash talk online and will be the hosting service for fights broadcast across the web.
Peter Moore, president of EA Sports, also revealed that participants in EA Sports Live Broadcast can win real-world prizes as part of the online competition.
Another online service is EA's Gun Club, that rewards members who play shooters online with early access to DLC, demos and betas.
Dead Space 2 was also on show, as was the latest Madden and The Sims 3, and a demo and 3D trailer for Crytek's Crysis 2.
There was new footage of Star Wars: The Old Republic, and the final showing was Epic's Bulletstorm, which also got tagged with a release date of February 22 2011.