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Crisp Thinking birthday

Celebrating five years and 380 million people protected from online harm.


Leeds, UK – December 6th 2010  Crisp Thinking, the global leader in community management software, is celebrating a double this month – the company’s 5th birthday and reaching the milestone of protecting over 380 million online users worldwide on sites integrated with Crisp technology.

In 2005, Crisp developed a unique set of highly advanced user profiling and conversation analysis technologies for web based conversations. These technologies have constantly evolved in both ability and accuracy and now sit at the heart of Crisp’s flagship Community Management Platform. The Crisp Platform is used by some of the world’s largest MMO’s, Virtual Worlds, Social Networks and Content based websites. Although originally developed to detect the grooming of children by online predators these same technologies are utilised to detect any kind of unwanted behaviour for Crisp customers.       

The Crisp Platform protects users from threats such as spam, griefing, bullying and child predators whilst enforcing a brands online reputation by identifying content and users that would otherwise have a negative impact. Operating in multiple languages including English, French, German, Portuguese, Spanish, Italian, Dutch and Swedish, it is also still the only solution to work with the UK Metropolitan Police, utilising their data from real-world child protection cases to train its engines.

Profiling, managing and protecting across both moderation and customer service functions, the Crisp Platform automates many vital functions as well as helping to keep companies compliant with local legislation such as COPPA in the US. It has an independently tested accuracy rating of 98.4 per cent in the detection of online predators and has been proven to save more than 80 per cent in moderation costs, allowing companies to bring on huge numbers of new customers without the corresponding rise in customer service / moderation staff.

Today, Crisp’s Community Management Platform protects the properties of over 70 global brands including the LEGO Group, Ubisoft, Electronic Arts, Sony Online Entertainment, Cartoon Network and Mind Candy.

Adam Hildreth, CEO, Crisp Thinking says:

“I believe our success over the past 5 years has been based on our ability to change perceptions about managing behaviour online. We have shown companies that you don’t have to tolerate offensive behaviour online – that you can change user behaviour. There are literally millions of interactions that involve our customers every day and until Crisp there was literally no way to manage them, even with unlimited funds and thousands of human moderators you could not sift through the content. What distinguishes the Crisp Platform is the accuracy of our profiling engines coupled with automated business processes for functions such as the warning, blocking and banning of users. This enables communities to both scale up fast - from 10,000 beta users to 12 million as well as invest in the positive aspects of community management with funds that would have normally paid for human moderators sifting through content and inaccurate alerts.

Crisp Thinking, which now employs more than 30 staff at both its British and US sites, will be celebrating its anniversary with the move to new headquarters in Leeds, England. The offices have been specifically renovated for Crisp from a Congregational Hall, built in 1908, and will provide ample room for growth over the next five years.


For further information contact:

Oxana Morozowska

Crisp Thinking

+44 07826404987

About Crisp:

Crisp is the global leader of community management software.  Established in 2005, the Crisp Community Management Platform allows gaming, social network and brands to profile, manage, and protect across both moderation and customer service functions from within one single system.

With offices in the UK and the United States, Crisp helps brands create engaging and healthy online communities and reduce customer service and moderation costs by more than 80 per cent. Its full reporting and dashboard capabilities analyse levels of user engagement and overall moderation and CSR team performance.

Notes to Editor:

LEGO and the LEGO logo are trademarks of the LEGO Group. © 2010 The LEGO Group.  All rights reserved and used with permission.


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