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Crave Entertainment and Professional Bull Riders, Inc. Enter the Chute

Newport Beach, CA -- Jun 19, 2007 -- Crave Entertainment, a leading publisher of console videogames, and Professional Bull Riders, Inc. (PBR) announced today that they will team up to bring all the bone-crunching excitement and edge-of-your-seat suspense of professional bull riding to videogame consoles. The "Toughest Sport on Dirt" has become the fastest growing sport in America. The PBR holds hundreds of thrilling events throughout the United States and in Mexico, Canada, Brazil and Australia, many of which are broadcast on Versus, Fox Sports and NBC.

"The sport of bull riding has gained tremendous momentum over the past few years, attracting a huge international audience as well as heavy duty corporate sponsors," said Rob Dyer, President of Crave Entertainment. "We feel the skill and tenacity needed to stay on a bucking bull will translate perfectly to the videogame arena."

"We are extremely excited to announce our newest licensing partnership with Crave Entertainment," says Sean Gleason, CMO of PBR. "Crave has spent a lot of time getting to know the intricacies of the PBR brand and the sport of bull riding and they get it! We are looking forward to working with their creative team to translate the adrenaline rush and action inherent in our sport to the major console platforms. It's going to be a wild ride."

The game will be available on multiple gaming platforms, and is expected to ship in Fall 2008. For more information please contact Michael Meyers, Michael Meyers Public Relations at 925 551 8080 or Denise Abbott, PBR at 719 471 3008.

About PBR

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

About Crave Entertainment

Based in Newport Beach, California, Crave Entertainment is a subsidiary of Handleman Company. Crave, a publisher of videogame entertainment products creates games for the major console platforms including PSP® (PlayStation®Portable) system, Nintendo DS TM , Game Boy® Advance, Nintendo GameCube TM , Wii TM , the PlayStation® game console, PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and the Xbox 360 TM video game and entertainment system from Microsoft. For more information about Crave Entertainment, please visit

Michael Meyers PR

Michael Meyers


phone: 925.551.8080

PBR, Inc.

Denise Abbott

phone: 719.471.3008

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