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Crackpot Entertainment Brings First Original Title To Market With Gamecock Media Group

Newly Formed Development House Plans to Invade the World with "Insecticide"

FOR IMMEDIATE RELEASE

SHELBURNE FALLS, MA. - FEBRUARY 12, 2007 - Crackpot Entertainment today announced they will be working with Gamecock Media Group to launch their first game title - Insecticide. Slated for both handheld and PC, this action adventure has a unique visual appeal that is immediately accessible for everyone. It is expected to ship this Holiday Season.

"Crackpot Entertainment is breaking the mold of what a traditional game development house is, and with Gamecock we found a publisher who is artist friendly, and willing to let us make the type of games we want, and maintain control of our IP at the same time," said Michael Levine, Founder of Crackpot Entertainment. "With Insecticide, we've built an incredibly deep world that will play well on PC and handheld, as well as translate to different media, from the web to ultimately film and television."

"Over the last year, we have sought out passionate teams, like Crackpot, with innovative titles that push the limit of creativity," said Harry Miller, President and Head of Development of Gamecock Media Group. "Our goal is the exact same as theirs - to bring original titles to the marketplace that give consumers an alternative to the countless sequels that populate the retail shelves."

Insecticide is a hard-boiled, fast-shooting detective game set in a festering future city where bugs have evolved as the planet's dominant race. A murder at a powerful company leads police from the Insecticide Squad on a bug hunt through the city's seedy underbelly, and into a mystery of epic proportions. Crackpot is in talks to bring the property to other media such as television or film.

Join Detective Chrys Liszt and partner Roachy Caruthers on the case as they become entangled in a web of crime. It's an action-adventure in the truest sense of the word, immersing players in cinematic combat levels, as well as a story-based detective investigation.

To see more of the game, please visit www.insecticidethegame.com.

About Crackpot Entertainment

Crackpot Entertainment was formed by industry veterans to meet the changing demands of the gaming and entertainment industries, with a focus on creating original properties for the multiplatform age. Crackpot brings together decades of combined experience, with key team members having played lead roles at companies such as LucasArts, Industrial Light & Magic, Pixar, Nihilistic Software, Will Vinton/Laika Entertainment, and Pileated Pictures. Gaming credits include: Day of the Tentacle, Sam & Max Hit The Road, Full Throttle, Grim Fandango, Curse of Monkey Island, and Dark Forces: Jedi Knight 1 & 2.

About Gamecock Media Group

Based in Austin, Texas, Gamecock Media Group offers a welcome solution to the bloated and originality-starved video game industry. A well-funded, independent, artist-driven company, Gamecock favors the most innovative and original video game developers in the industry. Publishing games for all platforms, Gamecock offers its developers a high degree of participation, freedom and financial incentives, allowing them to perform and create to their utmost ability. For more, please visit www.gamecockmedia.com.

Contact:

Rob Fleischer

Sandbox Strategies

212-213-2451

rob@sandboxstrat.com

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