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Console download revenue to grow 46 per cent annually - report

Revenue from in-game advertising and downloadable content is set to rise by 46 per cent year-on-year until 2010, according to a new report from In-Stat.

Revenue from in-game advertising and downloadable content is set to rise by 46 per cent year-on-year until 2010, according to a new report from In-Stat.

The market research group also estimates the growth of subscribers accessing content via online home consoles will also grow annually, by over 40 per cent, with the handheld sector seeing a rise of 94.2 per cent.

"Sony and Nintendo both launched new online efforts focused on providing paid downloadable content in the form of games from past consoles as well as casual games that will be available fro US $3 to US $15," detailed Brian O'Rourke, analyst at In-Stat.

"Meanwhile, Microsoft continued to be the leader in the online console space in 2006, with its announcement of a video and movie download service for the Xbox 360," he added.

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.