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Connect 2 Media

New cross-platform games publisher receives investment from Hands-On Mobile.

LONDON, UK – 15th August 2008, Connect 2 Media, the recently created cross-platform games publisher has announced an investment from Hands-On Mobile, Inc ("Hands-On") which will allow it to accelerate its strategic development plans. In return for a minority stake in the enlarged entity, Hands-On is injecting the bulk of its EMEA assets into Connect 2 Media, which is backed by leading London-based venture capital firm Acuity Capital LLP ("Acuity").

Hands-On and Connect 2 Media will maintain a reciprocal global publishing partnership ensuring both companies strengthen their global distribution capabilities. Connect 2 Media intends to build upon the success of Hands-On's web-to-wireless gaming efforts and extensive expertise in publishing, developing and distributing mobile games to consolidate its vision of offering games across multiple platforms incorporating mobile, web and interactive TV.

Additionally Acuity has invested £4.5m in Connect 2 Media to enable it to further develop opportunities across multiple platforms.

"We are thrilled to announce this pivotal investment from Hands-On," said Eric Hobson, Managing Director of Connect 2 Media. "As a 360 degree gaming company, the investment rapidly strengthens our mobile capabilities and is a great addition to the existing plans we have for web and interactive TV. With this investment and our recent funding from Acuity we look forward to strengthening our existing relationships with partners whilst also being able to deliver additional value with new IP."

"We are excited to be able to take advantage through this alliance of a broadening and deepening of our EMEA distribution capabilities in partnership with Connect 2 Media and Acuity. We believe the enhanced scale as well as strong local management team of the new entity will create new cross platform opportunities for growth" said David White, CEO of Hands-On Mobile.

"We are also delighted that going forward we will be working in partnership with leading global mobile games player Hands-On Mobile, which has enjoyed such success with its Guitar Hero ® , World Poker Tour ® , and Marvel ® franchises," said Eric Hobson, Managing Director of Connect 2 Media.

Antony Fraser, Director of Acuity Capital commented: "The gaming market has enormous potential to extend brands across platforms and Connect 2 Media is well positioned to exploit this. Key to any investment for us is the strength of the management team along with strong growth opportunities for the company and Connect 2 Media certainly has both of these. The establishment of a relationship with Hands-On will truly accelerate the company's development plans".

About Hands-On Mobile

Hands-On Mobile, Inc. is a premier mobile technology company and award-winning developer and publisher of mobile entertainment. Its portfolio consists of the critically acclaimed Guitar Hero ® III Mobile and WPT ® Texas Hold 'Em games and the universally popular Astrology Zone ® Premier and Billboard ® Mobile applications. Hands-On offers global distribution of the world's best entertainment brands and content from partners including Activision, Billboard, CBS, LEGO, Marvel, NBA, NBC Universal, Viacom, and World Poker Tour. In addition, the Hands-On Mobile Developer Network (HDN) allows third party developers to mobilize and monetize content rapidly and dynamically. Established in 2001, Hands-On Mobile is headquartered in San Francisco, California. For more information please visit

About Connect 2 Media

Connect 2 Media is a 360 degree entertainment company that publishes, develops and distributes games and services across multiple platforms including mobile, web and interactive TV. In August 2008 Connect 2 Media received investment from Hands-On Mobile, Inc through the injection of the majority of its EMEA assets into Connect 2 Media. These assets include a global distribution footprint that includes EMEA, Latin America and SE Asia. Connect 2 Media continues to work with Hands-On Mobile, Inc as the exclusive publisher of mobile gaming hits such as World Poker Tour2, Guitar Hero ® III and Marvel ® .

About Acuity Capital LLP

Acuity Capital LLP was established by the management team of Electra Quoted Management in 2007. It is a smaller companies investment specialist that looks to support proven management with highly developed growth strategies. The media division, led by Antony Fraser, has significant sector experience and currently has seven unquoted media investments: extreme sports publisher Factory Media, games production company, Emote, Target Entertainment, the TV rights management business, Acrobat Group, the catalogue CD and re-issue specialists, Munro, the market research company and most recently Red Reef Media, which acquired the magazine TNT. Connect 2 Media will be Acuity's eighth media investment.

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