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CONGRATULATIONS, YOU'VE BEEN ACCEPTED!

FOR IMMEDIATE RELEASE (Dallas, Texas) July 7, 2006 - Dallas-based game creator Blockdot has just released a series of three new games Universal Pictures' new comedy, ACCEPTED. The movie stars Justin Long (The Break-Up, Dodgeball) as Bartleby "B" Gaines, a recent high school graduate who-with his band of misfit friends-fools parents and peers to create a fake, functioning university. These three games feature various characters from the film and their humorous higher educational interests-fromblowing stuff up with their mind, taking Sunbathing 101 and snapping bikini thongs. The games are featured on both the film's web site, www.acceptedmovie.com and the game producer's web site, www.kewlbox.com. Accepted hits theaters August 11th, 2006, but users can gain acceptance today by playing the games. Games are available for online play or as downloadable PC or Mac OSX files. Game: Blow Stuff Up Talk about mind control! Help Freaky Student blow stuff up with his mind! Can you blow up a strawberry, cantaloupe, or a watermelon? Yesthe game developers at Kewlbox have created a game that will allow you to blow stuff up with your mind. Play the game here - http://www.kewlbox.com/games/game.cfm?gameId=198 Game: Thong Shot Join in on some of the most serious action you'll see all summer! Snap some caps from the hottie's thong in this sassy game of matching bottlecaps. Play the game here - http://www.kewlbox.com/games/game.cfm?gameId=197 Game: Sunbathing 101 Ever wish you could go to a school where sunbathing was a class? Well now you can. Kiki and her friends really need you! You're in charge of the lotions, oils, flipping and flopping. It's up to you to help these hotties get the perfect tan! Play the game here - http://www.kewlbox.com/games/game.cfm?gameId=199 About Blockdot and Kewlbox.com Blockdot, a division of Media General, Inc. (NYSE: MEG), is the leading producer and provider of casual games and company sponsored Advergames across multiple platforms, including Internet, interactive television, handheld and mobile devices. Blockdot has created over 250 games for a broad-range of leading brand name companies, including American Airlines, AT&T, Kimberly-Clark, Kraft, Motorola, M&Ms Brand, Nokia, Pepsi, Post Cereal, and Verizon. Millions of people play Blockdot games on their game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the internet and is used as the launching site for many of their client's promotions. More information on Advergaming and can be found at www.blockdot.com. About ACCEPTED High school senior Bartleby "B" Gaines (Justin Long) is on his way to scoring eight out of eight rejection letters from colleges-which isn't going to go over big with Mom and Dad. At least he's not alone in the exclusion. Several of his crew of outcast friends are in the same, college-less boat. Sohow does a guy facing a bleak career please his parents and get noticed by dream girl Monica (Blake Lively)? Simple. Open his own university. B and his band of misfit freshmen take "liberal" arts literally when they fool their parents and peers and create the esteemed South Harmon Institute of Technology. They clean up an abandoned psychiatric facility, employ a buddy's brilliant-but subversive-uncle (Lewis Black) as the dean and create a fake web site as their campus calling card. Bam! South Harmon, the alternative school of higher learning, is born. Just as they are settling in, B and company realize they've done their jobs too well. Dozens of other college rejects show up for classes at this less-than-lofty institute. Under the scornful eyes of the privileged students from the neighboring college, B and his friends forge ahead with maintaining a fake, functioning university. Their efforts to explore alternative education result in a battle between the South Harmon co-eds and the "sister" school snobs. With his future in the balance, it's going to take more than just sleight of hand to keep B out of jail as he strives to get the girl, impress his parents and just becomeAccepted. Accepted is produced by Tom Shadyac (Bruce Almighty, Liar Liar, The Nutty Professor) and Michael Bostick (Bruce Almighty, Liar Liar) and is directed by Steve Pink (writer of High Fidelity and Grosse Pointe Blank in his feature film directorial debut). It is written by Mark Perez, Adam Cooper & Bill Collage. Contact: Dan Ferguson Blockdot 214-890-4105 dferguson@blockdot.com
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