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comScore: Games media UK results, January 2011

A complete run-down of the top consumer and trade games media by UK traffic

comScore has released traffic data for January 2011 and GamesIndustry.biz has compiled a list of the top 20 gaming media websites as defined by UK traffic numbers.

The list below is ordered by Total Unique Visitors, and features specialist sites that primarily offer videogames editorial such as news, reviews or other features.

This table does not indicate absolute rank, but is a comparative list of specific games media outlets. Sites excluded from this listing include content aggregation websites, advertising networks, digital distribution websites, file download sites, official publisher websites, free games sites and cheats sites. A full games site ranking, which would also include all of the above along with videogame editorial sites, is available to purchase from comScore.

Please note that comScore has two methods of measuring traffic to websites. The results for those websites listed as "panel" are derived from comScore's continuously measured consumer panel (sampling), whereas the traffic for websites marked as "unified" is derived from comScore's Unified Digital Measurement, which blends census-level collected data (from javascript embedded in the website by the publisher) with the comScore panel.

GamesIndustry.biz will continue to publish the comScore results on a monthly basis.

The first table is a compilation of consumer media sites.

Media Methodology Total UK Unique Visitors Total UK Visits Av. UK Visits per Visitor
IGN.COM Unified 2.46 million 8.21 million 3.3
GAMESPOT.CO.UK Unified 2.17 million 6.94 million 3.2
GAMETRAILERS.COM Unified 604,000 1.95 million 3.2
GAMESRADAR.COM Unified 574,000 1.43 million 2.5
KOTAKU.COM Unified 569,000 2.44 million 4.3
JOYSTIQ.COM Unified 528,000 1.93 million 3.7
EUROGAMER.NET Unified 424,000 2.04 million 4.8
1UP.COM Unified 353,000 664,000 1.9
COMPUTERANDVIDEOGAMES.COM Unified 343,000 1.29 million 3.7
ESCAPISTMAGAZINE.COM Unified 309,000 1.11 million 3.6
PCGAMER.COM Unified 280,000 606,000 2.2
XBOX360ACHIEVEMENTS.ORG Unified 262,000 1.48 million 5.7
GAMESPY.COM Unified 243,000 416,000 1.7
GAMEFRONT.COM Unified 233,000 470,000 2.0
TEAMXBOX.COM Unified 194,000 310,000 1.6
GIANTBOMB.COM Panel 186,000 401,000 2.2
DESTRUCTOID.COM Unified 180,000 522,000 2.9
QJ.NET Unified 147,000 215,000 1.5
GAMEOLOSOPHY.COM Panel 136,000 195,000 1.4
VIDEOGAMER.COM Panel 126,000 168,000 1.3

The second table is a compilation of trade media sites.

Media Methodology Total Unique Visitors Total Visits Av. Visits per Visitor
GAMESINDUSTRY.BIZ* Unified 53,000 257,000 4.9
MCVUK.COM Panel 48,000 58,000 1.2
NEXT-GEN.BIZ Unified 43,000 99,000 2.3
GAMASUTRA.COM Panel 23,000 27,000 1.2

* Content is available to registered users only.

No traffic data was available for IndustryGamers.com and Develop-Online.net.

All data is (c) comScore Media Metrix 2011, and is reproduced with permission. For more information on using comScore please contact Colin Burrows.

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Phil Elliott

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