Fiksu
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Android cost-per-install down in July
Fiksu finds acquisition price on Google's OS continues decline, nears parity with modestly rising iOS CPI
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CPI continues to climb on iOS and Android
Fiksu data shows iOS climbing faster, but remains the most cost-effective platform
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Android CPI well above iOS, rising 72% since March
iOS cost drop to $1.32 after peak in April, Android now $1.82
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Mobile marketing costs continue to rise exponentially
User acquisition and retention has never been so expensive, says Fiksu
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Mobile user acquisition cost exceeds $3 for first time - Fiksu
Mobile marketing firm notes the "relentless growth" is reflective of larger trend of rising costs on mobile
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iOS CPI up 49% in March as Android declines - Fiksu
"iOS games marketers have jumped back into the fray a bit quicker than their Android counterparts"
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Report: iPhone 6 pushed app downloads to record levels in October
Top 200 iOS apps downloaded 7.8m times per day, says Fiksu
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Fiksu analysis shows Android and iOS CPI still converging
iOS costs up 25% YoY as Android drops by same amount
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Life is Short (for Mobile Games)
Fiksu's Benjamin Hansz offers some advice on sustainability in a market of throw-away success
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