News
DeltaDNA: In-game ads beginning to catch IAP as viable revenue stream
Study indicates that both casual and core mobile free-to-play games are making an increasing percentage of their revenue from ads
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News
DeltaDNA: Increase in casual spenders for F2P games resulting in more balanced revenue sources
Strategy and casino games lead player spending, while action game spending is down overall in spite of Fortnite
News
Women are most valuable mobile gamers - DeltaDNA
Analytics firm finds lifetime value of average female player is 44% higher than that of average male player
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Unlocking the benefits of the whole game economy
Combining engagement, in-app purchase and ad mediation to maximize your game profitability
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6 reasons to use game analytics and real-time marketing in premium mobile games
These tools are not just the preserve of free-to-play
News
DeltaDNA: Whales don't respond to expensive items
New data shows that, "very expensive individual items or bundles will not make an impact" on monetisation
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Why successful F2P games need personalization
DeltaDNA on how to increase retention by customising your experience
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David Zemke joins DeltaDNA in North America
Exec brings experience from Rovio, Konami, EA, LucasArts, DeNA and SEGA
Feature
Mobile study reveals F2P gender preferences
FPS titles 90% male, hidden object 90% female, says DeltaDNA
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Mobile marketers talk strategy
Four ways to boost your game without spending on acquisition
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Research firm says iOS 9 adoption rates running around 45%
deltaDNA says newer devices more likely to switch, but many people cautious
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How data has redefined the role of the game marketer
And the importance of accurate metrics for better design
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How intelligent in-game ads can change free-to-play
Merely including in-game ads isn't enough; they need to be presented in a way that keeps both users and advertisers happy
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How to impress new players in free-to-play games
deltaDNA CEO Mark Robinson on the right road to retention
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DeltaDNA expands with first US office and new key hires
New San Francisco base to spearhead growth in America
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deltaDNA releases free, unlimited academic licence
Abertay University first to sign up for analytics tool