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College Hoops 2K7 Captures Authentic Collegiate Spirit with Chant Creator and Other New Features

NEW YORK, NY - October 19, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today a number of unique new features in College Hoops 2K7, the #1 rated college basketball simulation series for four-straight years*. With the revolutionary Chant Creator, the enhanced Coach Mode, and the even more realistic college game atmosphere, College Hoops 2K7 fans will be caught up in the excitement and pageantry of collegiate basketball like never before.

"The intensity and excitement that fills a gym during a heated college basketball game is incredible," stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. "College Hoops 2K7 truly captures the authentic college basketball game atmosphere, enhanced by the all-new Chant Creator and revamped Coach Mode."

The unique Chant Creator, the first of its kind in any sports title, allows the gamer to control the excitement of the crowd by constructing custom chants to play during key moments of play. Gamers are given a multitude of options to customize in-game chants, including drum percussions, letters, words, mascots, states/regions, and more. In addition, over 200 fight songs have been added to further enhance the overall college atmosphere in College Hoops 2K7, as well as more than 50 new default crowd chants and new cheerleader routines, mascot dancing and new gyms. With Chant Creator, countless combinations can be created to give each team's fans a distinct sound, immersing gamers even deeper into the emotional atmosphere of College Hoops 2K7.

An expanded Coach Mode provides College Hoops 2K7 players a unique first person perspective through the eyes of the coach. As the coach, gamers can move up and down the sidelines changing the tempo of the game, call plays and make substitutions. Adding to the authentic coach experience, College Hoops 2K7 is the only college basketball title on the market to include the likenesses of hundreds of actual college coaches--including Roy Williams, Billy Donovan, John Calipari, Jay Wright and more. College Hoops 2K7, featuring J.J. Redick, former star player for the Duke University Blue Devils on the cover, will be available in November for the Xbox 360 and Xbox® video game and entertainment systems from Microsoft, and the PlayStation®2 computer entertainment system. College Hoops 2K7 for the PLAYSTATION®3 computer entertainment system will be available this winter.

For more information, log onto http://www.2ksports.com

*According to GameRankings.com average scores of 2002-2006 college basketball simulation video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PlayStation® game console, PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox® and Xbox 360 video game and entertainment systems from Microsoft, Nintendo GameCube, Nintendo DS and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K and 2K Sports, and Global Star Software; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two also manufactures and markets video game accessories in Europe, North America and the Asia Pacific region through its Joytech subsidiary. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, Geneva, London, Paris, Munich, Madrid, Milan, Sydney, Breda (Netherlands), Auckland, Shanghai and Tokyo. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

All trademarks and copyrights contained herein are the property of their respective holders.

"PlayStation", "PLAYSTATION", and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

This title has not yet been concept approved by Sony Computer Entertainment America.

Xbox, Xbox 360 and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

The "Collegiate Licensed Product" label is the property of the Independent Labeling Group. All names, logos, team icons, and mascots associated with the NCAA, universities, and conferences are the exclusive property of the respective institutions. NCAA, the NCAA logo, and NCAA Basketball are trademarks or registered trademarks of the National Collegiate Athletic Association. All rights reserved.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the beliefs of our management as well as assumptions made by and information currently available to them. The Company has no obligation to update such forward-looking statements. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the final conclusions of the Special Committee and the Board of Directors concerning matters related to the Company's stock option grants, including, but not limited to, the accuracy of the stated dates of option grants and whether all proper procedures were followed, the impact of any restatement of financial statements of the Company or other actions that may be taken or required as a result of such reviews; the timing of the completion of the Special Committee's investigation; and the possibility that the Special Committee's investigation or any governmental investigation may reveal issues that the Company does not currently realize exist. In addition, the investigation and possible conclusions of the Special Committee may require additional expenses to be recorded; may adversely affect the Company's ability to file required reports with the U.S. Securities and Exchange Commission ("SEC") on a timely basis, the Company's conclusions on the effectiveness of internal control over financial reporting and disclosure controls and procedures, and the Company's ability to meet the requirements of the NASDAQ Stock Market for continued listing of the Company's shares; and may result in claims and proceedings relating to such matters, including shareholder litigation and actions by the SEC and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. Other important factors are described in the Company's Form 10-Q for the quarter ended April 30, 2006 in the section entitled "Risk Factors".

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