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Colin McRae goes MAD4Games!

Synergenix's hit rally sim roars onto MAD4Games' ground-breaking wireless portal in a spate of high profile signings

MAD4Games Limited, a subsidiary of the Mastertronic Group, announced today the signing of three major new distribution deals with Synergenix, Morpheme and Coyote Wireless. These deals will see more than fifteen top-quality mobile game titles joining the MAD4Games Channel line-up.

One of the highest-profile new signings is Colin McRae Rally 04 from Synergenix. Already a proven mobile hit, it's anticipated that this rallying classic will enjoy further success at MAD4Games' value price point of just £3.

Big name titles from Morpheme include highly-original platformer Balloon Headed Boy, gory horror adventure Go To Hell, retro shooter Everything Explodes and classic boardgame Backgammon, while Coyote Wireless' offerings include brain-boggling puzzlers 4LinX and Bomb Hunter plus 3D retro classic Tank Zone.

"Content partners are increasingly aware that our distribution technology is way ahead of the field," said Steve Cooke, Managing Director of MAD4Games Limited. "We're delighted to be working with companies of the calibre of Synergenix, Morpheme and Coyote Wireless, and look forward to developing a long and fruitful relationship with them."

These new signings join other quality titles from IOMO, Kuju, MForma, Impressionware, IECOM and other major partners. Customers can browse the MAD4Games Channel on their phones, make informed choices, and avoid the tiresome WAP browsing and texting that buying mobile games so often involves. Using the consumer's own phone as the portal, the Channel provides instant access to high-value free content, including mobile game reviews, screenshots, playing tips and special offers.

Consumers can open the Channel on their phone simply by texting MAD to 80010 or by entering their mobile phone details at www.mad4g.com. The channel is distributed free to users.

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About Mastertronic

Headed up by Frank Herman and Andy Payne, Mastertronic is part of The Mastertronic Group Limited re-formed in 2003.

Mastertronic seeks to engender the values of its enviable heritage and become the leading value re-publisher of computer and video games, working with publishers, retailers and consumers alike to continually innovate at all stages in the publishing value chain. Focus will be only on bringing the highest quality games to a mass market, delivered within a brand strategy that everyone can trust.

Originally formed in 1983, Mastertronic brought many a legendary 8-bit game to a true mass market (One Man And His Droid, Hunter Patrol, Spellbound, Phantoms Of The Asteroid and Master Of Magic, to name but a few). Mastertronic also brought the Sega Master System into Europe in the mid-80s. The name Mastertronic all but disappeared from the industry in 1991 when it was acquired by Sega.

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