Codemasters to cause one hell of a stink with free web games starring cult characters "The Turds"

It's time to cut the crap and see what life is like beyond the toilet bowl as Codemasters announces the signing of the cult character brand The Turds for its casual gaming portfolio.

In an exclusive deal with Pacemaker UK, the characters' creators, The Turds will star in a series of free-to-play web games developed by Pilot Interactive. The games will feature on a dedicated Turds gaming site, accessible via Funsta.com, Codemasters' international casual gaming online portal, and a network of partner gaming sites.

The first, Donkey Pong And The Adventures Of Rimdiana Jones, is now live at www.funsta.com/turds.
The Turds are a collection of roguish comedic characters born from the best of toilet humour. The Turds satirise known characters from film, entertainment and sport, such as The Bogfather, Freddy Pooger, The Turdinator, Wayne Pooney, and characters from history, including Shat the Ripper, Brave Fart, and, of course, Adolf Sh*tler . Pacemaker UK's range of The Turds figurines, posters, and soft toys has fast established a multi-million business with a loyal fan base that has been extended internationally.

Says Nick Pili, Codemasters' Director of Causal Gaming:
"We were looking for the next big thing to come along for the web gaming initiative and, after a good sit down, eventually The Turds just came out. The Turds is an ever-growing phenomenon that has a massive cult status and we're thrilled to be able to take them online with the web games."

You can play with your very own Turds right now online at www.funsta.com/turds in the first web game: Donkey Pong And The Adventures Of Rimdiana Jones.

Donkey Pong And The Adventures Of Rimdiana Jones sees plopular action hero, Rimdiana Jones, and agent Marilyn Muckroe, on a search for the legendary fartifact,
the Lost Arse. However, disaster strikes: Marilyn is captured by giant ape-sh*t, Donkey Pong, and is to be sacrificed to a mysterious giant turd, worshipped by the lost Pongo Tribe.

Can Rimdy get his gal back and find his Lost Arse? To rescue Marilyn Muckroe, help Rimdy jump, run, climb and smash his way to the top of each increasingly difficult level. Watch out for those evil Islanders and pray your nostrils don't catch a blood curdling wiff of the mighty Pong!

Says Luke Smith of Pacemaker UK, one of the creators of The Turds:
"We at Turds central believe that the nation needs to look at life beyond the bowl and see the beauty of their Turds. There's one in all of us and the launch of web games gives everyone a chance to play with The Turds."

Donkey Pong And The Adventures Of Rimdiana Jones is now available to play the dedicated The Turds site online at www.funsta.com/turds. - ENDS -

INTERNATIONAL TURDS URLs:
U.S. www.funsta.com/turds
U.K. www.funsta.co.uk/turds
France www.funsta.fr/turds
Germany www.funsta.de/turds
Spain www.funsta.com.es/turds
Italy www.funsta.it/turds
Netherlands www.funsta.nl/turds
Australia www.funsta.com.au/turds

UK PRESS INFORMATION

Codemasters 01926 814 132
Sam Cordier sam.cordier@codemasters.com
Dean Scott dean.scott@codemasters.com

www.codemasters.com/mediabank

ABOUT FUNSTA.COM
Funsta.com, launched September 2005, is Codemasters' independently branded online gaming portal. Targeting casual online gamers, Funsta.com offers a vast catalogue of games available for play. The games are available to players through several distribution methods, including browser, download-purchase, subscription, micro transaction or via a dedicated gaming client, the Funsta Arcade. Under the tag of "Games for Everyone", Funsta.com offers one of the widest range of games available on any online gaming portal with over 300 downloadable free-play games for the Funsta Arcade, 85 free-play browser webgames, over 500 downloadable premium-brand PC video games, games on demand, plus a series of sports management games and prize-based skill games. www.funsta.com

ABOUT PILOT INTERACTIVE
Established in 1994, Pilot Interactive brings together design excellence and technical insight to create unique digital experiences. Well established and with a portfolio that is testament to their ability, Pi make digital technology that truly earns its keep. From websites, games and interactive TV entertainment, to fully interactive DVD materials and touch screen technologies, Pi aim to make digital media really work for their clients. Working on projects from strategy, through to creative and production, the goal is always to create immersive interactive experiences. Clients include BBC, CITV, Darrall Macqueen, Disney Channel, Cheestrings, Codemasters, First Direct, Nestlé, Walt Disney Internet Group.

ABOUT CODEMASTERS
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint. The company is headquartered in Southam, Warwickshire UK and maintains operations in the US, Germany, France, Spain, and Benelux. More information about the company and its products is available online at http://www.codemasters.com

PRESS RESOURCE WEB SITE
Download game artwork, screens and essential Codemasters' press materials direct to your desktop from: http://www.codemasters.com/mediabank

CODEMASTERS WEB SITE
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ASK ABOUT GAMES
Codemasters supports askaboutgames.com www.askaboutgames.com - a new UK initiative designed to help parents understand the age ratings system for computer and video games so that they can make more informed choices when choosing games for their children.