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Codemasters appoints 4 new senior execs

Axel Herr, Alex Bertie, Matt Jeffery and Paul Martin join the publisher's top team

Codemasters has announced that it has appointed four new executives to its senior management team in a bid to keep the company on the "fast track", following three fiscal years of double digit growth.

Axel Herr leads the list as senior VP of publishing for EMEA, having previously been MD of THQ in Germany and Nintendo of Europe, while former EA European studios marketing director Alex Bertie has been named VP for Brand & Marketing.

Matt Jeffery, previously at Sony Computer Entertainment as platform development manager joins Codemasters as director of Digital Technologies, while ex-finance director for Sony BMG, Paul Martin, will be appointed VP of finance in September.

"Codemasters is coming off the back of three consecutive years of double digit revenue growth and sustained profitability. The industry outlook is compelling and Codemasters is on the fast track. It is a high octane company with great energy and we are attracting people who make things happen," said Rod Cousens, CEO of Codemasters.

"Axel, Alex, Paul and Matt have already made their mark in their respective fields. They are driven, have a hunger to succeed and a high work ethic. At Codemasters, they are a good fit and can be the incoming tide that takes the company forward. By targeting revenue uplift in excess of 50 per cent in the current fiscal year, Codemasters is poised for its greatest surge yet."

Codemasters is currently working on Rise of the Argonauts, Damnation, Lord of the Rings Online: Mines of Moria and Bella Sara, all set for release before the end of 2008.

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