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Coca-Cola's mobile campaign turned to be successfully done

For immediate release

HERNING, DENMARK, October, 19 - Upstream SA, a leading Digital Marketing agency, announced the results of Coca-Cola mobile campaign Soundwave hold on May, 1- July, 19 in Greece. The campaign achieved a remarkable participation rate per consumer of close to 3 times the European market average.

Soundwave's mobile content included a Karaoke application and Music toolkit exclusively created for Upstream SA by Touchlink Mobile ApS, the Danish mobile content developer and publisher, and promoted by Upstream SA.

The campaign's motto sounded "Participate in the Soundwave promotion and kick start your music journey!" Fresh and innovative mobile content made the customer get unique engaging experience and enjoy the individual music adventure.

Soundwave Karaoke is an application with stylish bright graphics and media files. It allows music fans carry their favorite tunes on the mobile and sing them loud at all times. Crazy Karaoke was localized on Greek and English with 8 most popular songs, so that users could enjoy them long while.

Soundwave Toolkit keeps fans well-informed 24/7 about their personalized Soundwave information, through a user-friendly interface.

Torben Majgaard, the CEO of Touchlink Mobile ApS said: "TLM is very glad to keep long time collaboration with Upstream S.A. and release new mobile applications for Coca-Cola marketing campaign. We are looking forward to new challenges."

Notes to editors:

About Touchlink Mobile

Touchlink Mobile ApS ( www.touchlink-mobile.com) is a Danish mobile content developer and publisher.

With our Ukrainian development department TLM can realize exclusive and cost-effective concepts for mobile marketing agencies, FMCG brands, TV shows, mobile network operators, banks, content providers etc.

TLM has developed mobile products for CNN, Discovery, FHM, Coca-Cola, Berlitz, Vodafone, Orange, O2, Upstream, Visiware, Arena mobile and others.

About Upstream

Upstream SA ( http://www.upstreamsystems.com) is one of the top 3 Digital Marketing agencies in Europe, having launched hundreds of successful campaigns in its six years of operation. It specialises in mobile marketing and personalised one-to-one communication.

Upstream SA designs and implements interactive campaigns and services in over thirty countries for its clients - including such companies as Nestlé, Coca-Cola, Shell, Sky Sports and Sky News.

Further information:

Touchlink Mobile ApS

Marketing Department


+45 46 92 77 01

+45 46 99 66 54

Upstream S.A

Mobile Marketing Department

Mrs. Stagaki, estagaki@upstreamsystems.com

+30 210 66 18 500 m

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