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Click.TV Launches First Web Video Player For Videogame Walkthroughs

World of Warcraft Game Fans Among Early Adopters

San Francisco, CA - Feb 22, 2007 San Francisco based web video technology company CLICK.TV (, officially launched the beta version of its initial product today, the Click.TV Player. The Click.TV Player allows anyone who publishes video content on the web to add running commentary, clickable bookmarks, share entire videos, or highlight reels. It provides the audience with the ability to search and directly jump to specific parts in the video. Aimed at bringing a truly interactive experience to web video, the Click TV Player has ideal applications for videogames, music videos, sports, online media outlets, politics and more.

Among the early Click.TV Player users is the Working as Intended guild of World of Warcraft: The Burning Crusade. The players have used the technology to create a game strategy walk-through for the Shadow Labyrinth, an instance in Auchindoun.

"It was very useful," Kurt Fabing, the Working as Intended guild leader said. "I love the comments that scrolled as you were watching the video, explaining the fight as you are seeing it, also the ability to hover over the screen watch any specific part of a fight you are having difficulties with. I would really find something interactive like this useful in raiding."

This first Click.TV Player gaming demonstration, featuring World of Warcraft: The Burning Crusade, is posted at Any gaming Web site, blog, etc. is free to use this demo on their site.

"When it comes to web video, computer users want to search, explore, share, highlight and comment on what they're watching," said CLICK.TV CEO Mike Lanza. "We expect interest in this enhanced web video experience to be particularly strong in the entertainment and media sectors."

Applications for the Click.TV Player specific to the game industry include annotated gameplay reviews, movie clip reviews, gameplay demos, visual game manuals and the recent gaming craze machinima movies, i.e. independent films created within the virtual reality of a videogame. In addition potential new revenue streams could be created through highly targeted advertising that links banners ads and direct response to specific points in a video. Future applications might include making a large body of gaming video content highly searchable within the videos themselves by factors such as popularity or relevancy or optimizing annotated video content for smaller handheld screens.

Because of early enthusiasm from video gamers, CLICK.TV specifically invites game bloggers and web video aficionados to sign up to be notified of the launch of its Gamer Video Beta Program. Go to to sign up and you will receive an invitation to a new site within two weeks.


CLICK.TV is the brainchild of Stanford veteran entrepreneur and amateur videographer Mike Lanza. Based in San Francisco, California CLICK.TV is dedicated to bringing true interactivity to web video. The Click.TV Player allows users to attach comments to specific video segments, search for content inside a video, share their own personal highlight reels of web video and more. For more information go to

With the Click.TV player, there is no application to install or download beyond the Adobe Flash Player which over 98% of internet users already have. The Click.TV Player works in all major languages.


Michael Meyers PR

Michael Meyers


phone: 925.551.8080

Michael Meyers PR

Linda Meyers


phone: 925-551-8080

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