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Urban construction tool gets UK distribution by Escape Studios.

For Immediate Release

October 20, 2010

London – October 20, 2010 - Procedural Inc., the developer of the 3D city modeling software CityEngine, announces that it has partnered up with Escape Studios, Europe’s No.1 vendor of 3D technology, for the exclusive distribution of CityEngine in UK.

“We are thrilled to collaborate with Escape Studios in UK who is one of the leading forces of 3D technology in Europe” says Pascal Mueller, CEO of Procedural Inc. “The partnership will create new opportunities for the two organizations to better serve customers in UK with smart 3D city solutions in entertainment, architecture, urban planning and GIS.”

“We are happy to exclusively distribute CityEngine in UK” says Tim Flett, Business Development Manager, Games & Interactive at Escape Studios. “CityEngine delivers a full suite of industry-leading procedural tools to automatically create convincing 3D cities and has the potential to transform the way in which 3D buildings and even whole cities are produced, managed, analysed and visualised.”

Further information:

- Procedural: http://www.procedural.com

- CityEngine: http://techstore.escapestudios.co.uk/shop/cityengine.html - Escape Studios: http://www.escapestudios.com

About Procedural Inc.

Procedural Inc. is an innovative software company located in Zurich, Switzerland, and is creator of the world’s foremost procedural urban modeling technology. With CityEngine, Procedural Inc.’s graphics experts have developed a radically different 3D application that allows professional users in urban planning, architecture, GIS and entertainment to efficiently create smart 3D cities.

About Escape Studios

Escape Studios is not only one of the most successful and well-respected CG academies in the world, it is also a specialist technology store providing hardware, software and IT consultancy to the CG Industry. We’re the proving ground for a new generation of computer graphics stars breaking into film, TV, games and commercials. We’re a vibrant community of professional artists and technical experts. We’re a unique source of bespoke training for industry professionals. We’re a specialist creative recruitment agency for entertainment, advertising, architecture and manufacturing businesses. We’re an authority on all things CG, offering informed opinions on cuttingedge creative, commercial and political issues. We’re host of the acclaimed Escape talent awards. We’re a specialist IT consultancy and technology store. We are all of these things. We are CG. We are Escape Studios.

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CityEngine is a registered trademark of Procedural Inc. Other product and company names herein are trademarks of their respective owners.

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For more information, press only:

Procedural Inc.

Dominik Tarolli, +41795633881, dominik.tarolli@procedural.com 

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