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CiRCLE's licensed DVD music quiz tops the charts

Following a Christmas which saw bumper sales of interactive DVD games, Derby-based publisher CiRCLE has released figures for its first DVD title, Now That's What I Call A Music Quiz.

Following a Christmas which saw bumper sales of interactive DVD games, Derby-based publisher CiRCLE has released figures for its first DVD title, Now That's What I Call A Music Quiz.

According to CiRCLE, more than 400,000 units have been sold since NOW was released on December 5th. The game saw off rivals such as Who Wants to Be a Millionaire 3 to become the the best-selling DVD game of quarter 4 2005 - and it's still topping the UK's DVD game retail sales chart.

The NOW DVD game features more than 1500 questions, single and multiplayer modes and tutorial commentary by DJ Mark Goodier. All musical content is provided by Virgin, EMI and Universal, who are responsible for marketing and distributing the CiRCLE-developed title.

CiRCLE has confirmed plans to release further DVD games in the future, and games licensed by the Discovery Channel, Eurosport, FIFA and the NBA are due out in the first quarter of this year.

The interactive DVD format has grown increasingly popular since it first emerged in late 2003 - sales rose by 600 per cent over the course of just one year, and more than one million copies of blockbuster titles such as Scene iT? and the original WWTBAM have been sold.

According to a Screen Digest forecast, the format will generate USD 1 billion by 2007, with 300 million consumers from around the globe playing DVD games - a figure that's set to hit 493 million by 2010.

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Ellie Gibson

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Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.

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