Chrysler Brand And Activision Snag Star Studded Panel Of Judges For Chrysler In The Movies: Virtual Film Competition
FOR IMMEDIATE RELEASE
Celebrity Judges to Decide Who Takes Top Honors in Film Competition
Top Films to be Transformed into Live action shorts as part of the Chrysler Film Project
First Place Winner Presented with New Chrysler Crossfire
Deadline for entry April 20, 2006
AUBURN HILLS, Mich. - April 19, 2006 - Entertainment industry icons Paul W. S. Anderson ("Resident Evil"), David Krumholtz ("Numb3rs"), Garry Marshall ("Raising Helen," "The Princess Diaries"), Guy Ritchie ("Revolver," "Snatch," "Lock, Stock and Two Smoking Barrels"), and Brad Silberling ("Lemony Snicket's A Series of Unfortunate Events," "City of Angels") have signed on to be judges for the Chrysler in The Movies: Virtual Film Competition (CiTM).
Created by Chrysler brand in connection with Activision, the competition provides an innovative approach to making movies, with aspiring filmmakers creating unique projects using Activision and Lionhead® Studios' The Movies game. Contestants must submit their finished projects online at www.themoviesgame.com/filmcompetition by April 20, 2006.
"The Chrysler brand stands for innovation and inspiration. These are the same values held by independent film makers," said David Rooney, director, Chrysler brand. "This competition is a great way to support the craft of filmmaking while showcasing our products among a terrific audience."
To be eligible to win, Films must be two to four minutes in length and include any of the current Chrysler vehicles integrated into The Movies game - the Chrysler Pacifica, Chrysler Crossfire, Chrysler 300 or Chrysler PT Cruiser.
The celebrity panel will view and judge the top ten films to decide who will receive CiTM top honors and a new Chrysler Crossfire. The competition winner will be announced by David Krumholtz during the Electronic Entertainment Expo (E3) 2006 in May at the Activision booth, Los Angeles Convention Center - South Hall #1200. In addition, five of the best virtual films will be selected to be made into live action shorts by independent filmmakers participating in the Chrysler Film Project, a contest where filmmakers compete to win a full-length feature production deal on behalf of Chrysler. To learn more, go to www.chrysler.com/film.
"Activision is excited to be teamed up with an incredible lineup of talent for the 'Chrysler in The Movies: Virtual Film Competition,'" said Dave Anderson, senior director of business development, Activision, Inc. "The Movies game allows Hollywood hopefuls to showcase their movie making skills and we're eager to get their works of art in front of some of the most prolific names in the entertainment industry."
Films can also be viewed online at www.themoviesgame.com/filmcompetition. In addition, consumers will also have the opportunity to vote for their favorite films and win Chrysler and Activision merchandise and prizes.
About Chrysler Brand
Driven by the steady, consistent launches of award-winning new models, the Chrysler brand has seen a dramatic increase in sales, market share and brand image during the last 15 years. Chrysler brand sales have jumped a remarkable 357 percent since 1991, from about 130,000 units to 649,293 in 2005. No other American automotive brand has grown by that amount during the same time frame.
With this year's launch of the Chrysler Aspen, the first-ever full-size SUV for the brand, the momentum is sure to continue. Chrysler Aspen builds on other ground-breaking products and technologies such as the Stow 'n Go seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300, rear seating for four adults with useable pass-through cargo space on the Chrysler PT Cruiser Convertible and the beautifully-designed Chrysler Crossfire and Crossfire Convertible.
The Chrysler brand's succession of innovative product introductions continue to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
About Lionhead Studios
Lionhead Studios is based in Guildford, Great Britain, and was founded in 1997. The studio's first game, "Black & White" for PC, was released in 2001, and worldwide sales of it have topped 2 million copies. Its second game, "Fable" for Xbox, has also sold more than 2 million copies worldwide, and the numbers continue to climb, making it one of the top-selling Xbox titles of all time. Three further titles Fable: The Lost Chapters, Black & White 2 and The Movies, were all released on PC in Fall 2005. For more information about Lionhead Studios, visit http://www.lionhead.com.