Monday 20 December 2010 - London, United Kingdom – Video games trade body UKIE today announces that Call of Duty: Black Ops has taken the top spot as this year’s video games Christmas No1, with video games and interactive entertainment once again showing itself to be the entertainment and leisure activity of choice.
UKIE’s chart (compiled by GfK Chart-Track) shows that Call of Duty: Black Ops topped the 2010 Christmas charts, it has now sold a total of 3 million copies since it launched and is one of only three titles to top the £100m mark (the other two are Call of Duty: Modern Warfare 2 and Wii Fit). The top ten combined have collectively sold a total of more than 10m and generated more than £345m in revenue.
With 1 in 3 people considering themselves gamers, these figures demonstrate that video games and interactive entertainment really are part of everyone’s everyday lives.
The UKIE Games Chart top ten for week 50 2010 (compiled by GfK Chart-Track)
Number Title Publisher Developer 1 Call of Duty: Black Ops Activision Blizzard Treyarch 2 FIFA 11 EA EA Canada 3 Need For Speed: Hot Pursuit EA Criterion Games 4 Just Dance 2 Ubisoft Ubisoft France 5 Assassin’s Creed: Brotherhood Ubisoft Ubisoft Montreal 6 Gran Turismo 5 Sony Computer Ent. Polyphony Digital 7 Donkey Kong Country Returns Nintendo Retro Studios 8 Medal of Honor EA Danger Close 9 Wii Fit Plus Nintendo Nintendo 10 Professor Layton and the Lost Future Nintendo Level 5
Michael Rawlinson, Director General of UKIE, said, “With over 11 million video games sold in the last four weeks in the UK, generating over £290m, they are clearly the gift of choice this Christmas, showing once again that the interactive entertainment industry is the UK’s leading creative industry. The Christmas chart also demonstrates the variety of choice on offer for consumers; there really is something for everyone.”
For all press enquiries, please contact the UKIE press office on T: +44 (0)20 7534 0580 or E: firstname.lastname@example.org
The Association for United Kingdom Interactive Entertainment or UKIE is a trade body that represents the whole of the UK’s video games and wider interactive entertainment industry. Founded in 1989 (and formerly known as ELSPA), UKIE’s membership includes games publishers, developers and the academic institutions that support the industry.
UKIE works with government to champion a range of issues including age ratings, education and skills, tax incentives and protecting intellectual property rights. It also works with the media to ensure true and accurate representation of the sector by raising awareness of the industry’s positive economic contribution and the societal benefits of gaming to policy makers, regulators and consumers.
One of UKIE’s key roles is to support its members by providing them with key market information, promoting careers and offering the business support services, training and best-practice knowledge to enable them to operate most effectively.
In addition, UKIE works with GfK Chart-Track to compile weekly, monthly and annual retail charts and sales reports for the UK market.