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Chris Deering appointment

Former SCEE boss to advise e-commerce specialist PlaySpan.

SANTA CLARA, Calif. - October 20, 2008

PlaySpan, Inc., the game industry’s first publisher sponsored in-game commerce network, today announced that former Sony PlayStation Europe CEO, Chris Deering, has joined the PlaySpan advisory board. Deering brings a decade of experience as CEO of Sony Computer Entertainment Europe, guiding publishers in dealing with complex issues across multiple cultures, currencies and jurisdictions.

"The PlaySpan microtransaction platform delivers the next big revenue stream to game publishers based on in-game commerce and complements subscription and advertising revenue streams," said Deering. "I am impressed with the all- star team at PlaySpan/ PayByCash and their industry leading technology which has gained rapid adoption by reputable game developers and publishers worldwide. I look forward to helping PlaySpan realize its objective to become global market leader."

Deering was founder and CEO of the London-based Sony PlayStation Division for EMEA and Australasia from 1995 through 2005, when he retired from Sony. PlayStation Europe enjoys the highest cumulative installed base of PlayStation consoles in the world and created the renowned "EyeToy" and "SingStar" global game franchises. A Harvard Business School graduate, Deering has also served as VP of International Marketing at Atari, and 10 years as Senior VP at Columbia Pictures (Sony Pictures) where he was COO of International Video. Currently, he sits on the boards of several tech firms, as well as serving as Chairman of the Edinburgh Interactive Entertainment Festival.

"It is a great privilege to have such a leading and reputable executive of the gaming industry as Chris Deering on our advisory board," said Karl Mehta, Founder & CEO of PlaySpan Inc. "Chris' knowledge of the European gaming industry and the game industry as a whole will be invaluable to PlaySpan as we expand on a global scale."

About PlaySpan Inc.

PlaySpan™ is the game industry's first publisher-sponsored™ in-game commerce™ network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce.

PlaySpan payment solutions are offered by its subsidiary under the PayByCash® brand, which supports more than 70 payment methods across 200 countries for the past 10 years. PayByCash’s widely distributed ULTIMATE GAME CARD® is the leading pre-paid card supported by more than 200 online games and available in over 20,000 retail locations across North America and soon worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, VA, Cincinnati, OH and Mumbai.

Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures.

Chris Schmidt, TriplePoint PR


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