London, UK - June 28, 2005 - Ubisoft, one of the world's leading videogame publishers today announced a new UK sponsorship deal with Check-em, a charity project/initiative in support of the Everyman campaign, which aims to raise awareness of male cancers.
Ubisoft is the exclusive videogames sponsor for Check-em . The project/initiative launches officially on 7 July 2005, with a special event at the Everyman Cinema in Hampstead. This will be followed by the launch of a Check-em DVD, which will be inserted in forthcoming issues of FHM and Men's Health, with copies also to be available in selected retail outlets, including some Wickes stores. Trailers for a number of Ubisoft's upcoming games will be featured on the DVD, as will an editorial piece about the company and some key trends in gaming in general.
The launch will be supported by a full mass media PR campaign, which kicks into action on 7 July.
The Check-em DVD and website is a production by St James's House to support the Everyman Campaign's work to cross out male cancers. Incidences of testicular cancer - a disease which affects men aged between 15 and 45 - have almost doubled in the last 20 years, yet if it is caught early, 95% of cases can be cured. So to save lives, the Everyman message of being aware needs to heard loud and clear. Prostate cancer affects mainly older men and is now the number one male cancer with around 30,000 cases diagnosed every year.
"The messages being delivered by this campaign on the subject of male cancers play a vital part in raising awareness and saving lives," said Rob Cooper, managing director at Ubisoft UK. "If we can help to increase the attention on Check-em by appealing to this audience through their interest in gaming, then we are happy to be on board."
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide. It is the fastest growing company in the videogame industry and has grown considerably through its strong and diversified line-up of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge videogame titles to consumers. Ubisoft generated revenue of € 537 million for the 2004-2005 fiscal year, an increase of 8% over the previous fiscal year at constant exchange rates. To learn more, please visit www.ubisoftgroup.com .
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