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CGS enters broadcast deal with G4

G4 will bring Championship Gaming Series competition to US cable television for the first time

Professional gaming league Championship Gaming Series has announced an exclusive deal with G4 Media that will bring broadcast programming of the league's competitions to American cable television for the first time.

G4 will air four 90-minute episodes beginning July 16 - including the CGS 2008 North America Finals and the CGS 2008 World Finals.

"During our first season, Championship Gaming Series established itself as the creator of the world's most compelling and engaging television programming dedicated to professional video gaming," said CGS CEO Andy Reif.

"Although we were a brand-new sports league in 2007, we created a incredibly powerful global television platform with partners including DIRECTV, DIRECTV Latin America, BSKYB, STAR and ESPN-STAR Sports, through which nearly 50 million cumulative viewers tuned in to watch our programming worldwide during our inaugural season.

"For our second season, we continue to grow our audience and worldwide reach and this new deal with G4 will help fans connect to CGS via US cable television, for the first time."

"G4's young male viewers are passionate about videogames," said president Neal Tiles.

"By bringing Championship Gaming Series to the network, we are giving our audience the rare opportunity to watch some of the world's best gamers in action. The competition is certain to appeal to our viewers."

CGS programming will debut with the league's 2008 North America Final on July 16, World Final Quarterfinals matches on July 19, World Final Semifinals matches on July 26 and the 2008 World Final Championship Match on August 2.

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