Skip to main content


2 November 2004

Celador International and Macrospace announce their partnership to develop and publish the Java version of 'Who Wants To Be A Millionaire?' worldwide.

The deal brings together Celador International, one of the world's most successful entertainment brand licensing companies and Macrospace, a leading mobile games developer and publisher to create a truly global launch of the 'Who Wants To Be A Millionaire?' brand on mobile phones. The first Java game is due for release in the UK and other key European territories in time for Christmas, growing to 40 countries in 15 languages by the end of Q1 2005.

Selma Turajlic, Head of Commercial Affairs, Celador Interactive Licensing said, " Macrospace is one of the pioneers of the growing market for mobile games, making it the perfect choice of partner for us to take 'Millionaire' to the next level. Mobile technology opens a whole new realm of enriched gaming possibilities for 'Millionaire', as well as opportunities to develop cross-platform content. We look forward to a long working relationship with Macrospace. "

"Following the success of the existing SMS 'Millionaire' game, the development of a Java version is a logical step for Celador International, and we are delighted that they see Macrospace as the best company to help them achieve this", said Kristian Segerstråle, Head of Products and Services at Macrospace. "The familiar game-play and broad appeal of the title will provide a great opportunity to reach the mass market, and we look forward to working closely with Celador International and our operator partners on such an exciting project."


Notes to editors

A growing number of handsets are capable of running Java mobile games, allowing users to download a huge selection of colourful, exciting titles to their phones from anywhere in the world. There are already more than 250 million Java-enabled handsets in use today, and this number is increasing every day.

An SMS version of 'Millionaire' was developed in 2000 and currently exists in over 35 countries generating over 400 million SMS worldwide.

About Celador International

Celador International is a company which specialises in the development, distribution and licensing of some of the world's most successful television and entertainment properties.

Pulling in audiences of hundreds of millions of viewers around the world, its on-screen formats are synonymous with quality entertainment and commercial success. Off-screen, it's the name behind a wide range of incredibly successful brand extensions through consumer products, promotions and compelling interactive media experiences.

With licensing relationships in over 100 countries and experience of working with leading global brands and agencies, Celador International leads the way in maximising brand potential on a truly worldwide scale.

About Macrospace

Macrospace develops and publishes mobile games and provides mobile gaming solutions for network operators, service providers, handset manufacturers, media companies and brand owners around the world. Macrospace products and services are available through more than 90 carriers and 70 service providers, reaching over 700 million Java, BREW and i-mode subscribers. With expertise in single and multiplayer gaming, web emulation and content provisioning, Macrospace is uniquely positioned to offer complete end-to-end mobile gaming solutions. ProvisionXTM, the company's fully managed provisioning solution, is the most widely deployed Java download service worldwide. For further information, please visit


Clare Stewart

Head of Press & PR

Celador International

T: + 44 20 7845 6877

M: + 44 7961 159009

Anouska Salida

Assistant Press Officer

Celador International

T: +44 20 7845 6826

John Ozimek

Head of Marketing and Communications


T: +44 20 7368 1139

M: +44 7949 201569

Kristian Segerstrale

Head of Products & Services


T: +44 20 7368 1123

M: +44 7932 670076


Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and